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Ever since social networks started offering possibilities to businesses around the world, every marketing guru has been advocating the merits of setting up a social media marketing process. It’s no surprise, therefore, that most businesses today have at the very least a vague idea about it. Unfortunately, that’s where it stops. Organizations often don’t know how they should measure return on investment from social media. This presentation gives an insight on what should be done to measure "Social ROI"
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