Social media for Start ups and #Twitter explained by @ukmarketinghelp and sponsored by @McrEscalator

Thanks to:

And

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

My personal favourite:

The principles behind all social media.

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The First C: Content• Social media tools allow everyone to become a

creator, as publishing and distribution of multimedia content is free and easy.

• User generated content is at the core of the business model of almost all social media platforms. And citizen journalism.

• However, just because everyone can become a creator doesn’t mean that everyone does.

• The 1:9:90 rule says that 90% of all users are consumers:

• 9% of all users are curators

• And only 1% of the users are creators.

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The Second C: Collaboration

• Social media facilitates the aggregation of small individual actions into meaningful collective results.

• Collaboration can happen on 3 levels:

• conversation,

• co-creation

• and collective action.

• Each a stepping stone to the next level.

Copyright Great Marketing Works 2015

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So what do you want?• Conversations are a mere stepping stone for co-

creation. • E.g. Wikis are a perfect example of co-creation. • And then Collective action goes one step further and

uses online engagement to initiate meaningful action. • Collective action can take the form of signing online

petitions, fundraising, tele-calling, or organizing an offline protest or event.

• Or getting behind a brand and buying its products… • Or even getting behind the #icebucketchallenge… • But back to collaboration – how does it work?

Copyright Great Marketing Works 2013

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How does this all work?

• An event happens.

• A little like a brand is born.

• So something like the world cup.

• BIG stuff – but something smaller inside it.

• A player bites someone.

• Everyone consumes this news.

• But only a few brands ‘create’ something off it.

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

It’s not the first time he has done it.

Which makes it ripe for parody…

Some ok…

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Some NOT real… or condoned.

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But why did this one do the best?

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

Is this collaboration?

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The Third C: Community

• Social media facilitates sustained collaboration around a shared idea, over time and often across space.

• But remember every web page is a latent community, waiting to be activated.

• But people don’t build relationships with each other in a vacuum. A vibrant community is built around a social object that is meaningful for its members. The social object can be a person, a place, a thing or an idea.

• But does it work….?

Copyright Great Marketing Works 2015

It’s this bad boy is so good…

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

And…

Why do Twitter…?

Why do people tweet a brand?

7 biggest mistakes for start ups on Twitter. A UK Surveys say the main reason for following is a compelling bio (67%) and good tweets (30%).

Basic do not do’s:

1. NO PHOTO! People buy from people.

2. Uninteresting tweets – we will about how to get them interesting

3. Generic bio - WIIFM. What benefit do I get if I follow you?

4. Boring background – jazz it up a little – use a professional at Fiverr

5. 317 name - Make sure your name – means something

6. Snobbery – follow those who follow you!

7. Unbalanced ratio – Twitter is ANTI – SPAMMING. 23

Social Media For Start Ups.

Twitter for Startups :

What can Twitter do for your start-up.

Ways to leverage twitter for start-up needs. 5 tools and apps that will help by Dan.

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Give people what they want…

It’s the same for brands.

It’s USED to be all about planning ahead.

Or at least…

Ideas like this…

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And seasonal changes… like…

On Valentine’s Day.

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And designing new parts…

Or talking about sports…

And asking questions…

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Creating content…

Or “hijacking” the weather

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Doing some funny stuff…

Or hijacking TV shows as….

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Or hijacking TV shows as….

Hashtagging everything – but not too much

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Social Media For Start Ups.

Twitter for Startups :

What can Twitter do for your start-up.

Ways to leverage twitter for start-up needs. 5 tools and apps that will help by Dan.

#FASTERCLASS

#FASTERCLASS

Use Twitter Advertising and Analytics

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

Every Minute Marketing.

The Tools are here..

It’s hard work…

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But it’s amazingly rewarding… and cost effective Twitter Advertising. when you get it right.

Use Analytics to learn more…

Use hashtags to build lists / Tweetbe.at

#EB_TRAINING

You could use this Tool. @Follogro

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

Make sure you are tweeting to the right people at the right time.

TWEET #FASTERCLASS and get all MY notes for FREE.

Twtrland

Klout

Can be

Used to

Schedule

As

Well…

AND You could use this Tool. @Follogro

TWEET #FASTERCLASS and get all MY notes for FREE.

It does THIS to your Klout Score.

But you gotta have stuff to tweet so: Creating Cool Content

• Cool tools you can use to make stuff• https://infogr.am for making some cool infographics • https://placeit.net/ to make things look great on a screen

for mock ups• https://www.reembed.com for adding your logos onto

videos. • http://www.tryspruce.com for creating twitter images • http://www.chartblocks.com for pretty charts and graphs

like visual.ly • www.spoken.ly for creating your own inspirational quotes• And Canva does this tooTWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp

for marketing help

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Some amazing stuff… but just the tip.

• http://twittercounter.com

• http://socialmention.com/

• http://www.twitalyzer.com/

• http://manageflitter.com

• http://twitonomy.com

• http://tweetreach.com

• http://mentionmapp.com

Copyright www.greatmarketingworks.co.uk 2015©

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You CAN get in with this one. As I will make sure you can. Follogro

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

Case study:

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Remember it’s ON again: May 8th

It’s this AGAIN…

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Twubs

Talk Walker

Talk Walker

TweetBe.at

It’s about the connection point…

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Is this the new reality?

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What would they think?

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

Is it really any different?

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www.follogro.com

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help

Tools you can use for content:

• https://infogr.am for making cool infographics

• https://placeit.net/ to make screen for mock ups

• https://www.reembed.com for adding logos

• http://www.tryspruce.com for twitter images

• http://www.chartblocks.com for pretty charts

• www.spoken.ly for creating inspirational quotes

• www.canva.com is great too for the above

Tools you can use for Twitter

• http://twittercounter.com

• http://socialmention.com/

• http://www.twitalyzer.com/

• http://manageflitter.com

• http://twitonomy.com

• http://tweetreach.com

• http://mentionmapp.com

• http://follogro.comTWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp

for marketing help

Thanks to:

And

TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help