Social Media Driving Licence 2 - Blogging getting the word out

Social Media Driving Licence

Blogging: getting the word outGeorgina CroninAndy PriestnerAnge Fitzpatrick

Week 2

• Understanding why people blog

• Setting up your own WordPress blog

• Posting your first blogpost and make it look good

• Understanding blogging best practice

• Evaluating some CJBS blogposts

• Exploring blogging as a part of social media

Session objectives

• Quick and responsive

• A way to share your passions

• A smart partner to formal journalism

• Engage with a new audience

• Take advantage of social media zeitgeist

• Can be fun and addictive!

Why do people blog?

Who blogs?

What is blogging?

What is WordPress?

Why use WordPress?

Let’s get started…

Live demo

Tagging your posts

“Let’s say you’re about to post a recipe for brownies on your food blog. You’d probably want to use categories like “Dessert” and “Baking”, and tags like “Chocolate”, “Brownies” and “Walnuts”

WordPress

Example: Writing a book review

Category: Book review

Tags: horror, literature, review, fiction, book, Stephen King

Example: Writing about blogging

Category: Social media

Tags: blogging, writing, WordPress, opinion, views

Having conversations

Evaluating some blogs from around

CJBS

A blog is no good on its own

Read, Watch, Listen

• Read the Week 2 summary on the blog

• Watch the Week 2 playlist on YouTube: http://bit.ly/week2youtube

• Listen to the Week 2 podcasts on Audioboo: http://bit.ly/week2podcasts

Engage

• Follow 3 blogs created by other participants and add to your ‘Blogs I Follow’ widget (all the blogs will be listed in a post on our course blog after the session)

• Comment on one of these blogs

• Write a blogpost about your experience of blogging so far and share the link on Yammer

Blogging - Tasks

Prepare (essential)

• Sign up for Twitter - the instructions are on the blog

• Listen to one (or more) of the Week 3 podcasts on Audioboo (Chris, Shima, Gopal, Mark, Peter, David, Conrad). You will be required to tweet about one of them during the next session: http://bit.ly/week3podcasts

•Read an article from this reading list: http://bit.ly/CJBSsmdlweek3

Twitter - Preparation

Question: Do any of you want to use an existing Twitter account? If so, let us know after the session.

IMAGE CREDITS

Flickr Creative Commons• What is WordPress?: https://www.flickr.com/photos/iamperegrino/2913018697/ (Armando

Torrealba)• Why use WordPress?: https://www.flickr.com/photos/slaff/2908092283/ (Vyacheslav Bondaruk )• Let’s get started: http://www.flickr.com/photos/zetson/2922984526/ (Bada Bing)• Live demo: http://www.flickr.com/photos/larskflem/113453239/ (Lars Kristian Flem)• Tagging: http://www.flickr.com/photos/jdhancock/3814523970/ (JD Hancock)• Brownie: http://www.flickr.com/photos/b_2/5390538198/ (Bobbi Bowers)• Example 1: http://www.flickr.com/photos/thebbp/93235624/ (Guilo Bernadi)• Example 2: http://www.flickr.com/photos/-lucam-/3550165488/ (Luca Moglia)• Conversations: http://www.flickr.com/photos/jbgoblin/11900371386 (John Bennett)• No good…: http://www.flickr.com/photos/moriza/96724309/ (Mo Riza)

Other • Low-cost cooking: Jack Monroe’s kitchen guide for beginners :

http://guardian.tumblr.com/post/80007751574/low-cost-cooking-jack-monroe-kitchen-guide-beginners

• Official White House Tumblr: http://whitehouse.tumblr.com/• Chris Hope’s blog: http://www.chrishopepolicy.com/• Cardies and Tweed: http://cardiesandtweed.wordpress.com/• Libreaction: http://libreaction.wordpress.com/• Ange Fitzpatrick’s Tumblr: http://angefitzpatrick.tumblr.com/

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