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ESTIMATED SOCIAL MEDIA REACH
1 BILLIONESTIMATED NUMBER OF PEOPLE THAT COULD HAVE
ENCOUNTERED CONTENT RELATED TO THE OSCARS
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
PE
RC
EN
TA
GE
OF
ALL M
EN
TIO
NS
EST TIME
WHEN PEOPLE TALKED
THE CEREMONY STARTS
WHERE PEOPLE TALKED
SOCIAL MEDIA PLATFORMS
96%
OTHER WEBSITES4%
SOURCES OF MENTIONS
SENTIMENT STRUCTURE
POSITIVE87%
NEGATIVE13%
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