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Social Engagement. Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact." 74% define a social business as one that uses social technology to foster collaboration among customers, employees & partners. Over the next 2 years, 2/3 of enterprises plan to increase investments in social. 64% deployed internal and external collaboration via mobile. 82% use social networks to recruit talent. 70% who have social analytics are still not using it. 43% rely on employee advocates to kick-start social adoption. 43% have set enterprise systems to default to social capabilities. Just 8% of respondents have an enterprise-wide social strategy, but they know it’s important… 45% plan to have one in the next 2-3 years. What’s your social ambition? http://www.ibm.com/ibmcai/socialstudy #IBMSocialStudy
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Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact”
#IBMSocialStudy
define a social business as one that uses social technology to foster collaboration among customers, employees & partners
74%
of enterprises plan to increase investments in social
Over the next 2 years
2 3
deployed internal and
external collaboration
via mobile
64%
use social networks to recruit talent 82%
who have social analytics are still not using it 70%
rely on employee advocates
to kick-start social adoption
43%
have set enterprise systems
to default to social
capabilities
43%
8% Just have an enterprise-wide social strategy, but they know it’s important…
45% plan to have one in
the next 2-3 years
of respondents
What’s your social ambition?
http://www.ibm.com/ibmcai/socialstudy
#IBMSocialStudy
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