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#SocialPro #23B @wordsbywallace
Social Attribution Beyond Sales
#SocialPro #23B @wordsbywallace
Michelle Wallace, Tableau Software
#SocialPro #23B @wordsbywallace
#SocialPro #23B @wordsbywallace
#SocialPro #23B @wordsbywallace
#SocialPro #23B @wordsbywallace
The Data
Twitter Firehose
Central Excel workbook HootSuite &
Buzzsumo
Facebook & Twitter
Google Analytics
Facebook API
Exported
Automated
#SocialPro #23B @wordsbywallace
#SocialPro #23B @wordsbywallace
§ Define your goals ahead of time
§ Collect the data that will help you
§ Ask human-centric questions with your data
§ Iterate!
Our Takeaways
#SocialPro #23B @wordsbywallace
THANK YOU!
SEE YOU AT THE NEXT MARKETING LAND EVENT!
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