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Snapchat Introduces Ads: A How To Guide
© Brightspark Consulting 2016. Please do not share, copy or distribute this information without prior consent.
Snapchat Goals Change● Formerly growth, but now
claims over 100 million daily users
● Swich to monetisation● Hired Imran Khan - IPO
King● Turning its attention to
profit ● Wants to IPO as a billion
dollar company by 2017
Why Snap Ads Are News● Snapchat reaches 41%
of 18-34 year olds in the US
● Users spend 25-30 mins on the app per day
● Spreading quickly - not just randy teens
Two Types Of Snap Ads● Snap Ads Between
Stories: Video or image ads will sometimes run when you auto advance through your friends stories
● Expandable Ads: Swipe up and move to an external site! Takes you off the platform.
● API - allows you to buy ads directly from Snapchat
● Snapchat Partners - connects advertisers with ad agencies to help with targeting and ad spend
● Ads Measurement Partners - external agencies will compile stats and metrics for you
Snapchat will inspect every ad before releasing it to ensure high quality ads
Benefits For Businesses
● Testing carried out by MediaScience exposed 320 consumers (16-56) to online ads during 552 sessions
● Included Snapchat, Facebook, Instagram, Youtube and TV
● Results put Snapchat second to TV
YES (initially..)
● Snap Ads are NEW● Research was with
existing group of snapchatters
● Too early to tell whether it will be a success
But… (yes there’s a but)
● Ads are unobtrusive - 10 second limit
● Less noisy than Facebook or Instagram - all posts in a day appear as one story
● Users can swipe off ad immediately
Final Thoughts
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