SMCKC February Breakfast - Social Media as an Extension of Hospitality

Social Media as an Extension of Hospitality

Caitlin Corcoran — Ça VaOwner & General Manager

#champagneforthepeople

@CaVaKC @caitcork

Hi, I’m Caitlin.

Just a quick tour of Ça Va… 4149 Pennsylvania (South Edge of Westport)

Tuesday - Saturday 4 p.m. - 1 a.m.Sunday Champagne Brunch 11 a.m. - 3 p.m.

“Service describes how you technically deliver a product. Hospitality describes you make the recipient of that product feel.”

— Danny Meyer25-time James Beard Award winner and famed restaurateur behind Union Square Hospitality.

When has hospitality blown you away?

(Answer the question, win a prize!)

Social media sells stuff.

Sales vs Instagram Followers

The basics.

Post: 1-3 times a day

# of followers: 7,400

Post: 1-2 a week

# of likes: 5,400

Posts: TRY 1-2 day

# of followers:1,667

All about that #hashtaglife

#champagneforthepeople

#WestportKC #FeastAGram #instakc #visitkc

#eeeeeattts #champagnelife #f52grams #growerchampagne

#roséallday #petnat #weekendvibes #howisummer

Poll time!Example A

Example B

VS

Food porn

Getting people in the door

Behind the scenes

Keeping the conversation going

Deep dive time

Photos here of posts during the liquor license ordeal

Get political.

When has a business you’ve followed gotten political, and

how has it made you feel? (Answer the question, win a prize!)

Let’s talk engagement.

Rieger: Engagement: 605 // Reach 2,976

Croissants: Engagement 222 // Reach 2,000

Table Setting: Engagement 253 // Reach 2,507

Here’s where we’re going.

Thanks!

Questions? Comments? Want to book an event?

Caitlin@CaVaKC.com