View
204
Download
0
Category
Tags:
Preview:
DESCRIPTION
On September 17th, I gave a talk to the Hotel Lodging Association in Springfield, MO.They were looking for an overview of social media for hotels. I broke it down into the top 5 social media sites they should be on, why they're important, and what to do.
Citation preview
Cassie Witt
Sales,
Awareness,
and Service:
Boost Yours
with these 5
Social Media
Sites!
Social Media is
the
relationship
between you
and your
customer.
Your Side of the Relationship!
Always, Always LISTEN!
Talk With People
Produce Content
Share Other’s
Content
5 Top Social Media Sites
For Your Hotel
TripAdvisor
BusinessSuccess!
#1
Facebook will
help you build a
Community.
Facebook’s Community Happens
in the Newsfeed!
How do you get in the
newsfeed?
Try different times of
day
Mix up content
types
Post 1x/day or
more
Figure out what
works, rinse and
repeat!
Post other’s stuff
#2
Twitter will
help you build
Traffic.
Traffic is important because…
Increases
Leads
Builds
Awareness
Boosts $ales!
How do you build traffic?
Build traffic
withAdded Value
3 Ways to Add Value for your
Followers
How do you help
make their lives
easier?
What do they care
about?
What makes you
different?
#3
Pinterest Drives…4 times more $ per
click than
Twitter27% more $
per click than Facebook
50% higher
conversion rate than
other traffic
Source: http://www.quicksprout.com/2014/01/17/how-to-increase-your-pinterest-engagement-by-275/
Get the most out of Pinterest
Have images on your
site
Setup Business Account
Add a “pin it”
buttonAdd rich pin data
Add a “follow”
button
#4
Define your
Personality
on Instagram.
3 Ways to Rock Instagram
Use #Hashtags
Engage with your
competitor’s
followers
Find your optimal
time
#5
TripAdvisor is…
the world’s
Largest
Travel site
Make sure you…
Claim and update listing
ALWAYS respond to
reviews
Add Photos and
videos
What about negative
reviews?
3 Step Negative Review
Response
Say “Thank You”
Tell them what
you’re doing to fix
it
Address the
problem
5 Top Social Media Sites
For Your Hotel
TripAdvisor
BusinessSuccess!
BuildRelationships.
Build
Your business.
Hire me for a
consultation!
Book Now
Further
Education
Opportunities• Social Media Tips
Weekly Newsletter:
http://eepurl.com/IcC0b
Team-3-Media.com
Questions?
Recommended