Rocket Fuel for Social Media

Social Media Rocket Fuel - Presentation by neilw8man Digital Media Solutions

ROCKET FUEL for SOCIAL MEDIA by Neil Weightman

ROCKET FUEL for SOCIAL MEDIA

MY 2 REASONS

Social Media

The WorkshopProblem

Networks v’s Level of Expertise

Beginners? Intermediates? Pro’s?

The Problem

What do I do?

How do I do it?

WHY SHOULD I BE DOING IT?

INBOUND

Why it should become your new best friend!

first a bonus

How You Can Become a Great DJ

AUDIENCE ENGAGMENT

Target Your Audience You can’t be everything to everyone.

Use the Proper Language Speak to people on their level and on their terms

Engagement is KEY Content is King, Engagement is Key

5COMMUNICATION

How to Succeed in Social Media

AUDIENCE ENGAGMENT

Target Your Audience You can’t be everything to everyone.

Use the Proper Language Speak to people on their level and on their terms

Engagement is KEY Content is King, Engagement is Key

5COMMUNICATION

INBOUND

Stop the continued interruptions and re-think how people are communicating

Start to provide content that people will be grateful for

Understand the importance of Relationship Building

Build an army of supporters who will become your ‘Super fans’

INBOUND

You keep your current followers on-side

You think about natural organic growth

WHEN YOU DO IT RIGHT

You post relevant content

You build trust through relationship building

INBOUND< <

Give Give GiveThen Give More!

INBOUND HELP< <

NEW BEST FRIEND

INBOUND< <

GOOGLE IT

FAST RULES< <

You won’t find success overnight!

Learn WHEN to post - remember it’s about them and not you!

Don’t forget to Aquire a voice

Remember it’s not your website or a different network

People aren’t stupid they know SPAM when they see it

Mix it up & be timely with your chat

Follow what your competition are doing

Study the built in Analytics

TRUST< <

something that takes time

TRUST< <

Case Study - Jim Reid Vehicle Sales

TRUST< <

QUIZ< <

QUESTION 1< <

18 - 65 + both Male and Female account for how many Facebook users for Aberdeen + 50 mile radius?

Answer 280,000 More than half (142,000 of those are women)

18 - 25 all users account for 70,000 users 25 - 35 all users account for 80,000 users35 - 45 all users account for 60,000 users 45 - 55 all users account for 50,000 users55 - 65+all users account for 44,000 users

QUESTION 2< <

The total number of Female users who use this network account for 80% of all users?

QUESTION 3< <

How much traffic does Youtube generate from Mobile users?

Answer 40%

QUESTION 4< <

The latest research from TechCrunch states that the fastest growing Network is currently?

Tumblr (blogging)

QUESTION 5< <

Time spent on Social Media Per Hour in 2014??

13 minutes

QUESTION 6< <

Cisco report that in 2017 Video will account for how much consumer internet traffic?

QUESTION 7< <

The best day of the week to post a blog to gain shares is when?

Thursday

QUESTION 8< <

The best time of day for a LinkedIn post is when?

7am - 9am

QUESTION 9< <

If I made a quick video to answer your question(s)or wrote a blog/email to you - what would you like it to be about?

FAST RULES< <

Follow your leader(s) - RSS Apps

‘Pay to play’ - reaching people is becoming more difficult

Use SHORt URL’s

keep an eye on which is providing results

Answer comments / Questions QUICKLY

Have a policy for users and learn the best tools

VIDEO GROWTH< <

On Tuesday 27th of January (yesterday) Twitter announced that native video was being rolled out.

Just like Instagram and Facebook before it.

VIRAL VIDEO< <

TARGETING< <

YOUR QUESTIONS< <

Thanks for your Attentionfollow @neilw8man

neilw8man digital media solutionswww.neilw8man.com

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