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Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
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Stacking Up Major Politicians on Twitter
Are Indian Politicians Doing Enough on Twitter?
INTRODUCTION
• The last few months has seen a rapid adoption of Social Media amongst the Indian political circles.
• While politicians like Narendra Modi & Shashi Tharoor were already very active on Twitter, rest of the Indian politicians had no presence whatsoever.
• Today, many political leaders from major political parties are now on Twitter; attempting to interact and engage with users and possibly influence them.
• But are they doing enough? How do they stack up against each other?
• Stay with us as we take you through the analysis of their social media presence.
INTRODUCTION
• Narendra Modi has the strongest presence on Twitter
• Political newcomer Arvind Kejriwal is the most talked about politician
• Politicians from BJP have the most impressive Twitter presence
• Barring Shashi Tharoor, none of UPA politicians have a good presence on Twitter
• Most of politicians Tweet fewer than 5 times a day
KEY FINDINGS IN THIS REPORT
Politicians & Social Media
• A look at the Twitter profiles of these major politicians will show you that they aren't on Twitter to engage & interact with their audience.
• Most of them are merely on Twitter to broadcast their message to their supporters. While they are being talked about a lot on Twitter, they hardly care to acknowledge these mentions and respond to such tweets.
• This clearly shows that their presence on Twitter is a mere attempt to be present where most of the youth are. They neither have a clear strategy, nor an interest to be truly social.
Most Followed Politicians on Twitter
Narendra Modi is a clear leader here, followed by Shashi Tharoor, Arvind Kejriwal & Sushma Swaraj.
Most Engaged Politicians on Twitter
Narendra Modi is again the clear leader here. His closes competitor Arvind Kejriwal is miles behind him.
Mentions Over Time
Arvind Kejriwal & Narendra Modi bag the lions share of mentions amongst politicians on Twitter
• Narendra Modi is the most popular Indian politician on Twitter.
• With a huge team powering his online presence, he boasts of the largest following on Twitter and sees maximum engagement.
Narendra Modi on Twitter
Total Followers 3747581
Total Engagement 168618
Engagement Rate 4%
Daily Average Mentions 1536
Daily Tweets 18
Most of the Tweets by Narendra Modi revolve around his rallies and criticizing Congress
Tweets By Narendra Modi
• The leader of AAP has been making waves on Twitter ever since he joined it.
• The fiery politician has been seeing most number of mentions on Twitter off late
Arvind Kejriwal on Twitter
Total Followers 1641880
Total Engagement 39493
Engagement Rate 2%
Daily Average Mentions 1761
Daily Tweets 3
Arvind Kejriwal's Tweets are mostly in the form of an appeal, and are engaging in nature. Also, he Retweets a lot of tweets.
Tweets By Arvind Kejriwal
• The most popular Congress politician, he manages to engage a lot of people with his active Tweeting.
• Boasts of the 2nd largest following amongst Indian politicians.
Shashi Tharoor on Twitter
Total Followers 2142650
Total Engagement 7627
Engagement Rate 0.36%
Daily Average Mentions 633
Daily Tweets 6
Shashi Tharoor uses a lot of images in his tweets and shares information about his campaigns and rallies.
Tweets By Shashi Tharoor
• The Chief Minister of J&K has been active on Twitter for a very long time now.
• Popular amongst youngsters, there are several parody account around him
Omar Abdullah on Twitter
Total Followers 483082
Total Engagement 6605
Engagement Rate 1%
Daily Average Mentions 497
Daily Tweets 3
Most of his Tweets are Anti-Modi and about the his home state, Jammu & Kashmir. And he also uses Vine videos!
Tweets By Omar Abdullah
• One of the senior-most BJP leaders, Arun Jaitley was pretty late in adopting the new media
• However, he has not managed to engage people with his tweets
Arun Jaitley on Twitter
Total Followers 179678
Total Engagement 5803
Engagement Rate 3%
Daily Average Mentions 596
Daily Tweets 2
Most of his Tweets are in the form of campaign diaries and are anti-Congress.
Tweets By Arun Jaitley
• The NCP leader is possibly the most uninteresting on Twitter.
• He is hardly active on Twitter and has not been able to engage many people.
Sharad Pawar on Twitter
Total Followers 29108
Total Engagement 583
Engagement Rate 2%
Daily Average Mentions 88
Daily Tweets 0.5
Even though he tweets very less, his tweets are mostly anti-Modi
Tweets By Sharad Pawar
• The fiery Congress leader made an impactful debut on Twitter but seems to have lost the charm
• He needs to Tweet more if he wants to keep his audience engaged
Digvijaya Singh on Twitter
Total Followers 161893
Total Engagement 9721
Engagement Rate 6%
Daily Average Mentions 917
Daily Tweets 3
Just like the other Congress leaders, his tweets are anti BJP & Modi. There are no attempts to engage with people.
Tweets By Digvijaya Singh
• One of AAP's most influential leaders, Yogendra Yadav is very popular amongst AAP supporters
• His Tweets see a decent engagement but he needs to be more active
Yogendra Yadav on Twitter
Total Followers 172867
Total Engagement 9136
Engagement Rate 5%
Daily Average Mentions 774
Daily Tweets 2
His tweets are mostly about the current elections, sharing links AAP's content and Retweeting tweets from his followers
Tweets By Yogendra Yadav
• Erstwhile actress & BJP's candidate from Amethi, Smriti Irani has been active on Twitter for a very long time now
• Her Tweets are engaging and interesting for BJP followers
Smriti Irani on Twitter
Total Followers 235582
Total Engagement 15514
Engagement Rate 6%
Daily Average Mentions 897
Daily Tweets 3
As the candidate from Amethi, Smriti's tweets revolve around Amethi and Rahul Gandhi
Tweets By Smriti Irani
• With a small presence on Twitter, Akhilesh Yadav sees an average engagement from people
• A little more activity can be better
Akhilesh Yadav on Twitter
Total Followers 56121
Total Engagement 6537
Engagement Rate 11%
Daily Average Mentions 403
Daily Tweets 1
Disappointing to see him cross-post his Facebook updates and not indulge in any form of engagement.
Tweets By Akhilesh Yadav
• Sushma Swaraj is one of the few Indian politicians who have more than a million followers on Twitter
• Surprisingly, she has stopped Tweeting anything since late March.
Sushma Swaraj on Twitter
Total Followers 1033448
Total Engagement 867
Engagement Rate 0.08%
Daily Average Mentions 260
Daily Tweets 0
Sushma Swaraj has stopped tweeting since 20th March. Before she paused tweeting, she had tweeted her disagreement with her BJP colleagues quite a few times.
Tweets By Sushma Swaraj
REPORT BY – SOCIAL SAMOSA
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