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In RegEd's latest webinar series I discuss the tools of social media management. From social listening to content publishing to analytics - we assess the tools and tactics of social media management.
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The Tools of the Trade for social media
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Blane Warrene, @blano SVP, Customer Communications, RegEd (@reged)
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Webinar Housekeeping
Tweet = During (and after) the webinar, please use #regedqanda for live discussion
Questions? Please use Questions box in the webinar panel
The webinar recording will be emailed to all attendees and registrants
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Today’s Agenda
1Webinar Series
2Tools of the Trade
3Resources
4Wrap & ReplayQuestions
Finding the Right Platform for Your Online Voice
Webinars will be held on Thursdays from 4:00 PM -‐ 4:45 PM EDT: !October 31, 2013 -‐ The Tools of Social Media Management !November 7, 2013 -‐ Gaining a Competitive Edge through Google+ !November 14, 2013 -‐ “The” Social Network: The Pros and Cons of Facebook !November 21, 2013 -‐ The Business Network: Taking Full Advantage of LinkedIn !December 5, 2013 -‐ Not Just 140 Characters: Getting to Know Pinterest, Instagram, Vine !December 12, 2013 -‐ Empowering Your Reach through Twitter !December 19, 2013 -‐ Creatively Sharing Content with YouTube !January 9, 2014 -‐ The Key to Social Media Success for Advisors: Compliance
How is Social Being Used
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21%
29%
31%
95%
Google+
source: Putnam, September 2013, financial advisors
Increase in Use, year over year
58%
60%
42%
61%
Google+
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The Recipe for Digital
Strategy
Vision & governance
Tactics
Measuring progress to goals
Voice
Conveying culture & identity online
Planning
Content and Resources
Once the plan is good voice is amplified engagement becomes easier.
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Customer Service Education
Thought Leadership
Business Development
The Sectors of Social
The personas you can choose to focus on for your business
!Some use one and others
choose to work in multiple sectors
Focusing
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What Tools Do We Need?
Publishing Engage & Share
Analytics Measuring & Learning
Listening Observe & Connect
Hub
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ListeningThe First Skill …and one you never stop using !Always be !- Observing !- Monitoring !- Gathering !- Analyzing
„ Plan for the unknown search in due diligence.
BEST PRACTICE
Tools to Explore: Listening & Publishing
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All sync activity
All have approachable pricing
All offer analytics
All offer mobile solutions
Social Management
Analytics
�12Google and the Google logo are registered trademarks of Google Inc., used with permission.
Web & Social Traffic Relational Analytics Click Analytics
ROI Analytics
Generic Don’t rely only upon canned material
Do’s Dont’sMobile Nearly 50%
of consumption
Plan Calendaring &
Themed to your business
Respond Say thank you, share
and affirm
Commercial Don’t come across like a TV pitch person
Ignore Don’t ignore questions, requests & issues
Do’s & Dont’s
ResourcesLinks to what we’ve discussed
• Add This -‐ www.addthis.com • BitLy -‐ www.bit.ly • Buffer -‐ www.bufferapp.com • Clicky -‐ www.clicky.com • Google -‐ www.google.com/analytics • HootSuite -‐ www.hootsuite.com • Klout -‐ www.klout.com • PeerIndex -‐ www.peerindex.com • Social Report -‐ www.socialreport.com • Sprout Social -‐ www.sproutsocial.com • SumAll -‐ www.sumall.com
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QUESTIONS &
ANSWERS
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Go ahead. Don‘t hesitate.
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