Picture Perfect Images For Social Media

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How to pick,edit and place great images on social media profiles

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Picture Perfect Images for Social MediaChoosing & Resizing Images for Facebook, Twitter, & Other Social Media Profiles

Seminar Overview• How to take or find good images• What image sizes mean• Different file types• Appropriate resizing techniques• How to name files• Dimensions for different social media

profiles• Q&A/Open discussion

Take the image yourself!• What megapixel?

How to Get Good Images

Type of Image Minimum Resolution

Number of Megapixels

Web Image 640 x 480 1-megapixel & up

4” x 6” Print 2048 x 1536 3-megapixels & up

8” x 10” Print 3072 x 2048 6-megapixels & up

16” x 20” Prints 3264 x 2448 8-megapixels & up

Good Stock Image Websites• Shutterstock• iStock• Depositphoto• DeviantArt

Where to Get Good Images

Shutterstock.com

Shutterstock.com

iStockphoto.com

iStockphoto.com

depositphoto.com

depositphoto.com

DeviantArt.com

DeviantArt.com

• You CANNOT steal images from Google Images or other photo sharing sites without purchase or artist’s consent.

• One time we did…

• Use tineye.com to find out where the image came from

Stock Photo No-No’s

Properly Using Editorial & Commercial Images

• Editorial Use Only photos cannot be used to sell something. It can only be used to illustrate a news-related story or used in educational purposes.

• Commercial photography is used to help sell or promote a product or concept.

Stock Photo No-No’s

• Raster vs. Vector• Raster is flat & cannot scale up without a loss of quality.

• Vector is mathematically based on points, lines, paths, & strokes, so it can increase in size without loss of quality.

• JPG• Most common file size

• Smallest file size

• Each time resaved, it loses quality

• PNG• Made for the web – RGB colors only, no CMYK values

• Larger file size

• Good for images with transparencies, gradients, & drop shadows

• TIFF• Can be saved & resaved without loss of quality

• Mostly used in printing but can be uploaded to the web (takes longer)

Different File Types:A Quick Overview

Determine the Image Size You Need& Downloading the appropriate file size

Facebook

Cover Photos: 851 x 315 px

Facebook

TIPS:• Start with double size (1702 x 630 px) to get the best

quality, FB will upload appropriate proportionate size• Change often to highlight events or seasons• DON’T put up an image one might find offensive or

misleading• CANNOT be more than 20% text• Use PNG for higher quality• Use an unique image to represent you/your brand

Facebook

Facebook

Facebook

Facebook

Facebook

Profile Image: 160 x 160 pxUpload Images at 180 x 180 pxSeen on Timelines at 32 x 32 pxSeen on News Feeds at 50 x 50 px

Facebook

TIPS:•Keep in mind the profile image changes

sizes•Use a logo or an image easily recognizable

to fans

Facebook

Make your Profile Image & Cover Photos

work together!

Facebook

Facebook

Facebook

App Icons: 111 x 74 px

Facebook

Design your App Icons to match the look and feel of your brand & the rest of your Facebook page.

Facebook

Facebook

Event Cover Photos: 851 x 315 px

Facebook

Facebook

Facebook

Facebook

Facebook

Photo Albums• Each hold 1,000 photos• Max upload is 2048 x 2048

px• Max display is 960 x 720 px• TIP: Check “High Quality” box

to ensure highest resolution

Facebook

Photo Albums• Organize by category or

event• Name

albums accordingly

• Select a good cover image for each album

Facebook

Photo Albums

Facebook

Timeline Images – Images posted straight to timeline instead of uploaded to album

Preview: 403 x 403 pxView in Lightbox up to 960 x 720 pxUpload size up to 2048 x 2048 px

Facebook

FacebookTimeline Photos

403 x 403 pxpreview

Twitter

Profile Image• 500 x 500 px: Enlarges when someone clicks on

image• 73 x 73 px: Shown above description on your page• 48 x 48 px: When you post a new tweet in Twitter

feed

Twitter

Profile Image• Use a logo or recognizable image that represents you or

your company.• A lot of companies use the same image that is on

Facebook to maintain consistency.

Twitter

Profile Image• Get creative!

Jerry Seinfeld on Twitter

Twitter

Header Image 520 x 260 px• Recommended dimensions of 1252×626• Position & resize inside of Twitter• Like a cover photo, use an image to represent your

company

Twitter

And like Facebook, you can make your Profile Image & Header Image work together!

Twitter

Twitter

Background Image • Use one of Twitter’s Premade themes• Check out Themeleon on Twitter• Thousands of background patterns & color palettes to customize

• OR Upload one of your own images• Tile Background tiles the background image to fit any monitor size

• Chose Background color, link colors & a white or black overlay

Twitter

Twitter

Twitter

Twitter

Company LinkedIn pages have a horizontal logo instead of a profile picture

Horizontal logo size: 100 x 60 pxLogos shrink down to 50 x 50 px in comments

Linked In

Company LinkedIn Cover Photos: 646 x 220 pxCover Photos are optional & not all companies have

them; however, they do look more professional.

Linked In

Linked In

Linked In

Linked In

Company LinkedIn Careers Cover Photos: 974 x 238 pxLinked In

Linked In

Linked In

Company LinkedIn Products & Services Banner can contain multiple images

Linked In

• Originally only for the iPhone, iPad, & iPod Touch, Instagram became available for Android users in early 2012.

• Confines user to square shaped photos

• Added Video sharing in June 2013 to compete with YouTube & Vine

• Mostly viewed on cell phones & tablets

• Can share photos on Instagram easily to Facebook & Twitter

Instagram

Instagram

Small Thumbnail: 205 x 205 px

Large Thumbnail: 410 x 410 px

Profile Image: 110 x 110 px

Most Recent Images: 161 x 161 px

Instagram

Photos open up in Lightboxes viewed up to 612 x 612 px depending on device

Instagram

Profile Image is 40 x 40 px in Photo Feed

Photos are 510 x 510 px in Photo Feed

Instagram

• Profile is a circle with a radius of 270 px

• Cover Photos are 2120 x 1192, but most people or companies haven’t updated there’s since the new updates in May

Google +

Google +

• Shared Image sizes vary, but are typically about 497 x 373 px

Google +

Pintrest• Profile images: 165 x 165 pixels.

• Pins in feed: 238 pixels x adjusted to height.

• Expanded pin size: 735 pixels x adjusted to height.

• Pin boards complete size: 238 x 284 pixels.

• Cover image: 217 x 146 pixels.

• Tiny thumbnails: 51 x 51 pixels.

• http://www.authormedia.com/the-pinterest-cheat-sheet-to-image-sizes/

How to Resize ImagesPhotoshop: the King of Image Editing(or so says me)

• OPTION 1: File – Open (Select the image you want to use)Either go to:Image – Image size to resize the imageImage – Canvas size to crop the imageUse the crop tool (PSCS6 will tell you the image size as you are

cropping

• OPTION 2: File – NewEnter size for the canvasFile – Place (Select the image you want to use)While holding SHIFT, drag the corner of the image to fit the canvasMove the image around to fit your taste or needHit ENTER (or check mark at the top) to confirm placement of the

image

Photoshop

Free Online Photo Resizing

1. Browser computer for image, click Continue

2. Crop photo by dragging box around image, click Crop Selection(Image size is displayed in the bottom right)

3. Continue on to Step 2: Resize Your PictureMake my Picture: Select a size OR type in width & height (or just width works, too)

4. Choose a Special Effect – or not, up to you

5. Save As – Choose “Best Quality”

6. View Image to preview

7. Click Resume Edit to go back & make changes or Save to Disk to download image

Picresize.com

1. Upload Image

2. Click square to enter image size in pixels

3. Use + or – to shrink the image to fit in the highlighted sized area

4. Click yellow circle

5. Save this Image – jpg, png, or gif options

resizeyourimage.com

1. Browse to Upload Image(Optimizes image for you & gives you a preview comparison)

2. Crop Image – type in pixel dimensions

3. Sharpen/Image Quality options & Image editing like B&W, Monochrome, etc., add image border

4. Scroll back up under the image & click Download Image

webriszer.com

Paint.net• OPTION 1: File – Open (Select the image you want to use)

Either go to:Image – Image resize to resize the imageImage – Canvas size to crop the image

• OPTION 2: File – NewEnter size for new imageFile – Open (Select the image you want to use)Image - Select All, Copy and Paste into a new layer onto new imageMove the image around to fit your taste or need, hold Shift to maintain aspect rationFile Save as new image

• Save images with proper keyword tags for the best SEO results

• Separate keywords with dashes – not underscores_ or spaces

• When adding images to websites you can add keywords to up to 5 places per image.• File name

• Alt Text

• Description

• Caption

Saving & Naming Images

Website-Keyword-Opportunities

Practical Applications

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