Personal branding zinc august 2015

Personal BrandingKhaled ElAhmad

www.KhaledElAhmad.com

Facebook users in Arab Countries

Twitter Monthly Active Users (MAU) in Arab Countries

Source: ConnectAds Feb 2015

KSA 8.8MilUAE 1.5MilEgypt 1.5MilKuwait 1MQatar 350KLebanon 260KJordan 250KBahrain 220KOman 200K

Instagram users in Arab Countries

KSA 8.8Mil

Kuwait 2.1Mil

Iraq 1.6Mil

Bahrain 1.1Mil

Jordan 950K

Lebanon 890K

هاشم؟ على رحتوا مرة آخر متى

والمناصير؟

المناصير

What is Branding?

If you are part of the herd?

What would set you apart?

مجال في خبير لمرتبة الوصول هو الذاتي الترويجخالل من معين

والتي غيرك عن بها تمتاز التي المضافة القيمةباستمرار تقديمها تستطيع

Have you Googled your name?

Build your Online Community

What Impression you want people to make of you?

What do people Compliment you for?

What are you Passionate about?

What are your Strengths?

Your brand is not created – it’s Cultivated

Your Superpowers are the things you do better than everyone else

What are your Values?418 Values here: http://bit.ly/VaLueS

What are your Values?418 Values here: http://bit.ly/VaLueS

How can you Serve Humanity?

What is the one thing you can bring to the world Differently?

You could be an Innovater

Hasan Minawi

You could be the CEO of Arab Amazon

Alaa Al Sallal

You could be a Tech teacher

Hanan Khader

You could be the next Fadi Ghandour!

Your Title: Be AuthenticAvoid: Guru, Expert, Ninja

Your Bio: Personal + Professional + Cause

Produce Good contentDon’t be a copy cat

Content Banks

Facebook List1- Mouse over the “Like” Button and Click to Like the page

2- Mouse over the “Like” button then right click andAdd to List

3- Create a New List and add the page to it.

EngageThank people for Retweeting & Sharing your content

Retweet, Reply & Comment on people's posts

Post about your Personal Lifesomething that actually reveals a dimension of your life, or

character, or belief system.

Reputation management Listen

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you

will do things differently." Warren Buffet

Boston Marathon victim costume

PR Executive Racist Tweet

WHY LINKEDIN?

@KCCLAVERIA | KCCLAVERIA.COM

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Because it is the world’s largest professional network.

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It has 277 million members (and growing).Photo credit: press.linkedIn.com

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Your LinkedIn profile ranks high on Google.

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Recruiters use it.Credit: Jobvite.com

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TIP #1:Complete your profile.

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Go for it.

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TIP #2:Use keywords in your profile.

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Add keywords to your professional headline.

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Use keywords in your summary.

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Mention what tools and software you have experience with.

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Mention clients you have worked with.

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Keywords increase your chances of getting found.

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TIP #3:Show off key projects.

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Go to your “experience” section and add links to each role.

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LinkedIn will show your projects under each role.

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TIP #4:Connect only with people you know or you’ve met.

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Connect with colleagues, classmates, friends or people you’ve met at networking events.

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TIP #5:Customize your message when inviting people.

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Customize this section.

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ALWAYS.

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TIP #6:Post consistently.

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Share links to industry news and your own work, photos, etc..

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Posting regularly keeps you on people’s radar.

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TIP #7:Mention people.

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But only do it when it’s appropriate.

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TIP #8:Check who’s checking your profile.

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You’ll find this at the right-hand side of your LinkedIn feed.

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Check this section to discover new people to connect with.

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TIP #9:Recommend (awesome) people.

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Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.

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Also, don’t be shy about asking for recommendations.

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TIP #10:Invite people to meet you offline.

Thank YouKhaled ElAhmad

www.KhaledElAhmad.com