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Our key tips for getting more views and engagement on your videos posted on YouTube. How to optimize your channel with: - Playlist - Channel Art - Sections - InVideo Programming How to get more views on your videos with: - thumbnails - metadata - branding
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www.orama.tv
Optimize videos and channels on youtube
George Aliferis !Executive Producer, Orama!T: @officialorama!#youtubemarketing!
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Business videos don’t get watched: less than 500 views per year on average!
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YouTube is…
100h of videos uploaded per minute 3rd biggest website
2nd biggest search engine 6bn hours viewed per month
(+50% since 2011)
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DISTRACTING (it’s entertainment)
YouTube is…
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Video Optimization: Why it matters
Views from “suggested video” in green (88%)
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Video Optimization: Impact
• Titles • Thumbnails • Tags • Description
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Thumbnail from Casey Neistat The dark side of Iphone 5S lines
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Video Optimization: Impact Look!
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Video Optimization: Impact
My videos are everywhere
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Channel Optimization Sorted
1. Custom channel art 2. Branded thumbnails 3. Clear content strategy 4. Featured channels 5. Sections 6. Links and descriptions
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Channel Optimization: Client example
Videos posted regularly
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Pulling it all together:
Client example
December 2012: 100 videos posted on the channel Monthly stats: Subscribers: +90 Watch time: 100k minutes
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Pulling it all together:
Client example
March 2013: 115 videos Playlist, titles, thumbnails Monthly stats: Subscribers: +300 Watch time: 300k minutes
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Pulling it all together:
Client example
September 2013: Optimisation of content, storytelling, annotations, in-video programming Monthly stats: Subscribers: +1,000 Watch time: 450k minutes
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THANKS!
hello@orama.tv @OfficialOrama
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