Neely Adkins - Social Rules

RULES

GUIDELINES

POLICIESSTANDARDS

BEST PRACTICES

LAWS

RECOMMENDATIONS

PRINCIPLES HOW-TOs

MORALSDIRECTIONS

NO-NOs

@neelyadkins

rules: who needs ‘em?

@neelyadkins

BRANDS

COMMUNITY MANAGERS

EMPLOYEES

AFFILIATES

brands: how you talk

@neelyadkins

RULE: YOUR BRAND IS NOT A PERSON, DO NOT TRY TO TALK LIKE ONE

brands: how you talk

@neelyadkins

DIRECTION:PROVIDE RELEVENT, ENGAGING

CONTENT THAT MIXES AUDIENCE INTERESTS WITH BRAND GOALS

@neelyadkins

@neelyadkins

brands: how you talk

@neelyadkins

RULE: KEEP REALISTIC EXPECTATIONS

EXPECTATIONS

DISSAPOINTMENT

REALITY

brands: how you talk

@neelyadkins

COMMUNITY MANAGER

@neelyadkins

COMMUNITY MANAGERS

@neelyadkins

RECOMMENDATION: ESTABLISH COMMUNITY

GUIDELINES THAT COINCIDE WITH RESOURCES

@neelyadkins

COMMUNITY MANAGERS

@neelyadkins

BEST PRACTICE:LOOK LIKE A DUCK

YOUR FANS SEE A BRAND AND EXPECT A FAST, ACCURATE ANSWER

YOUR CM IS IN CONTACT WITH:- MARKETING- SALES- CUSTOMER

SERVICE- LEGAL- HR

THROUGH A FAST PROCESS TO FIND THE RIGHT ANSWER

COMMUNITY MANAGERS

@neelyadkins

POLICY:ALLOW THE GOOD AND THE BAD,

BUT NOT THE UGLY

COMMUNITY MANAGERS

@neelyadkins

NEED A LIST OF BAD WORDS?SEND ME A TWEET

COMMUNITY MANAGERS

@neelyadkins

HOW TO:NOT BE AFRAID TO

ADDRESS YOUR CRITICS

@neelyadkins

@neelyadkins

IMAGINE IF YOUR COMPANY HAD MORE THAN JUST ONE PERSON ON ITS PAYROLL THAT COULD EFFECTIVELY REPRESENT YOUR BRAND ON SOCIAL MEDIA…

@neelyadkins

EMPLOYEES

@neelyadkins

POLICY:EMPLOYEE ADVOCACY PROGRAMS REQUIRE

ACCOUNTABILITY

EMPLOYEES

@neelyadkins

NEED AN EMPLOYEE ADVOCATE STRATEGY?

SEND ME A TWEET

EMPLOYEES

@neelyadkins

REVIEW SOCIAL PROFILES PRIOR TO HIRING

TEACH EMPLOYEES THE POWER THEIR SOCIAL

MEDIA ACTIVITY HAS ON THEIR BRAND

EMPLOYEES

@neelyadkins

YOUR THOUGHTS MAY BE YOUR OWN…

BUT YOUR JOB IS NOT!

@neelyadkins

WHO ARE MY AFFILIATES?

- CONTRACTORS- SERVICE PROVIDERS- VENDORS- DISTRIBUTORS- CLIENTS

AFFILIATES

@neelyadkins

NO-NO:MANAGE THE RELATIONSHIP

WITH AFFILIATES TO ENSURE STRATEGIC

MESSAGING

@neelyadkins

PLEASE FOLLOW MY PAGES:

FB.COM/AMWAYUSFB.COM/ARTISTRYUSFB.COM/NUTRILITEUS

@AMWAYUS@NUTRILITEHEALTH@ARTISTRYBEAUTY

@AMWAYUS ON INSTAGRAM

AND ASK ME QUESTIONS ABOUT THEM:FB.COM/NEELYADKINS

@NEELYADKINSNEELY.ADKINS@AMWAY.COM

THANK YOU!