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ENGAGING YOUR GLOBAL
SOCIAL MEDIA COMMUNITY
Social Media Club President
Golden Ashby@goldenashby
@socialmediaclub #SMClub
Social Media Masters Forum 2013
Agenda
@socialmediaclub #SMClub
1 A Global Experience
2 Social Media Defined
3 Content Publishing
4 Query’s
5 Trust Agent
6 Brand Awareness
7 Share Corporate Values
8 Recognize Community
9 Creating Conversation Hubs
10
Make Social Media Fun
11
Conclusion
Social Media Club is organized for the purpose of sharing best practices, establishing ethics and standards, and for promoting digital media literacy. Our community is made up of diverse groups of people who care about social media and come together to discover, connect, share, and learn.
We are more than just users, we are the reason the tools exist — we are the people who communicate our thoughts and ideas near and far.
@socialmediaclub #SMClub
Social Media ClubA Global Experience
Social Media ClubA Global Experience
@socialmediaclub #SMClub
Founded 2006 in
California
The world’s largest
community of social
media professio
nals
More than 350
chapters from six different
continents
Managed by a
global board of directors
Social Media DefinedOne of
many Departmen
tsMarketing
Customer Service
Advertising
Human Recourses
Customer Service
Public Relations
Product Management
External Vendors
Benefits
Brand Exposure
Word of Mouth Marketing
Lead Generation
Sales
Easy Global Access
Human Side
In Person Networking
Phone
Team Building
@socialmediaclub #SMClub
Content Publishing
Global Internal
Social Media (Hub)
External Social Media
Communities
Time Zone
Event
Culture
@socialmediaclub #SMClub
Query’s
24/7Ask
Questions
ROI
@socialmediaclub #SMClub
Trust Agent24/7 Build
Trust ROI
@socialmediaclub #SMClub
Brand Awareness 24/7
Build Brand
Awareness
ROI
@socialmediaclub #SMClub
Values24/7
Share Corpora
te Values
ROI
@socialmediaclub #SMClub
Recognize24/7
Recognize
Efforts ROI
@socialmediaclub #SMClub
Creating Conversation
Hubs
Hub• Internal
Communities
• External Communities
Social Media
Platforms
Target Markets
@socialmediaclub #SMClub
Make Social Media Fun
@socialmediaclub #SMClub
ConclusionUnited We Share
Social media is here to stay and we will never go back to the way things were done
before.
Key Takeaways:• Create a dynamic content calendar• Test for best times to publish• Build out your social media team • Build your brand as an industry thought leader
through your social media hub.
@socialmediaclub #SMClub
Thank You!
Questions?
@socialmediaclub #SMClub
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