MayKing Your Social Media Count

MayKing Your Social Media Count

1

May King Tsang

What is Social Media?Relationship

Building (online)

World of Mouth

Creating CommuniTEA

Helping your customers

First Queensland Business Group Meetup Jan 2011

Social Media Defined (cont’d)

Social media marketing is not a replacement Traditional Marketing.

4

www.sendoutcards.com/ronandsue

Common Social Media Objections

5http://bit.ly/TheresNoSuchThingAsSocialMedia

66http://bit.ly/FacebookFatique

77

http://www.talkaboutcreative.com.au/blog/stop-bitching-about-low-facebook-reach-and-do-something-about-it.aspx

Social Media StraTEAgies –i. Brand Awareness

Brand Awareness is:

Public Image

Wearing Your Brand

Using Your Products

Projecting Your Brand

Brand Voice

88

9

1010

Social Media StraTEAgies –ii. How to Relationship Build Online

Social Media StraTEAgies –ii. How to Relationship Build Online

11

Getting to know others

Help others

Show GraTEAtude

Social Media StraTEAgies –ii. How to Relationship Build Online

Align yourself with successful people

12

13

@AnkeCatesbyFacebook Twitter

• 305 Likes • 14 Retweets

• 198 Comments • 15 Mentions

• 11 Shares • 5 Favourites

• 10210 fans • 112560 followers

Social Media Results

• 2 Commissions• 3 Websites• Collaboration

Social Media StraTEAgies –iii. Customer Service

14

GraTEAtude(relationship

building) Answering Client’s

Question

Brand Awareness

(Brand Voice)

14

15

Social Media StraTEAgies

16

Other Social Media StraTEAgies

17

Social Media StraTEAgies

18

Help potential new clients find you:

Help, Share, Collaborate

New Client

http://bit.ly/TEAchingTuesdayPartIII

Social Media StraTEAgies

Make your Social Media straTEAgies count:

http://thelikeabilityco.com/add-your-directory-listing/

http://bit.ly/GoogleYourselfQBG

Back to basics –i. How to Communicate Online

20

Relationship Building (Help, Share, Collaborate)

Brand awareness (getting to know face behind the business)

Back to Basics –i. How to communicate online

Brand Voice:

GraTEAtude

Be polite

Courtesy

Respect

21

Brand Voice

http://garyvaynerchuk.com/talking-with-marie-forleo-about-the-future-of-social-media/

Back to basics –ii. Relationship Building

22

Back to basics –iii. Responding Online

23

Use Social Media to answer

customer’s questions

(Brand Voice)

Back to basics –iii. How NOT to Respond Online

24

Delete negative comments

Slow response to queries

Not commenting at all

http://bit.ly/BadPRTurnedGreatPR

Back to basics –iv. Maintaining your Social Media

Presence online

25

http://queenslandbusinessgroup.com/how-to-get-found-on-page-one-of-google-using-twitter/

Social Media = Help + Share + Engagement

Social Media Next Steps

Choose the next platform:

26

Social Media Next Steps

Follow then listen

27

Social Media Next Steps

Select your top 3 straTEAgies:

Brand Awareness

Relationship Building

Customer Service

How to win friends and influence people

28

Social Media Next StepsGo to a Workshop / Learn from others

29

Social Media Next Steps

Practice

30

Back to basics –iv. Maintaining your Social Media

Presence online

31

Social Media Help Share Engage

•

• Comment FB Groups• FB Message

• Favorite • • Post / Reply Mention• Direct Message hashtag

• • • tag people

• • Share on Social Media •

•

•

•

• Comment

Social Media Next Steps

Review your existing Social Media policy

Think about your next social media application

Resources:

32

http://www.marketingprofs.com/articles/2014/24691/six-tips-to-get-your-customers-talking-about-

your-brand-at-the-dinner-table

http://queenslandbusinessgroup.com/why-women-are-great-at-social-media/

Questions

33

34

$147: Twitter Training + 2 books$30: Write up your Tweet$5: Twitter for Dummies

$88: How to get the best out of QBG and Social Media: 1-2-1

Training

Thank you

35

MayKingTea:

Queensland Business:

The Likeability Company:

May King Tsang: