Love actually guide to social media

The loveactually Guide to Social Media

Online engagement is actually about RELATIONSHIPS and IDENTITY

- not technology.

*the following presentation comes with a language warning

Buildingrelationships

Be honest & build trust

Never break the trust you’ve built

Be positive

Curatingidentities

Identity- Curated lives and identities

- Can you give something that your audience will want others to know they have?

Be entertaining & interesting

Don’t rely on words - be visual

Right place, right time – context is everything

Platform character & User Identity

Twitter

Platform character (Talkback radio, letters to the editor)- Polarised- Opinionated- Very fast paced (e.g. live tweeting Q&A)

User Identity- Smart- Informed- Influential- Witty

Facebook

Platform character *(BBQ with friends, bookclub)- Friendship- Informal- cheerful(*tailored by the algorithm)

User Identity- Happy- Prosperous- Amusing- Optimistic

LinkedIn

Platform character- Professional- Acquaintances - Credible

User Identity- Informed- Accurate- Professional

Share-ability Checklist

How are you helping your audience to define themselves in the way they want to be seen?

Easy to shareVisualAdds to the credibility of their relevant curated identity