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YOUR 2017 SOCIAL MEDIA STRATEGY STARTS HERE
japie swanepoel @japies
#k7socialmedia
@japies
programme
programme★ social media 2017
programme★ social media 2017★ plan
programme★ social media 2017★ plan★ engage
programme★ social media 2017★ plan★ engage★ advertise
programme★ social media 2017★ plan★ engage★ advertise★ go LIVE
programme★ social media 2017★ plan★ engage★ advertise★ go LIVE★ analyse
programme★ social media 2017★ plan★ engage★ advertise★ go LIVE★ analyse★ Q & A
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR@japies
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR
•News
@japies
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR
•News•Decide
@japies
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR
•News•Decide•Communicate
@japies
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR
•News•Decide•Communicate•Learn
@japies
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR
•News•Decide•Communicate•Learn•Play
@japies
HOW SOCIAL
MEDIA HAS CHANGED
BEHAVIOUR
•News•Decide•Communicate•Learn•Play•Shop
@japies
SM: 12 KEY PRINCIPLES
SM: 12 KEY PRINCIPLES
• Content
SM: 12 KEY PRINCIPLES
• Content• Conversation
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current• Relevant
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures• Original
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures• Original• Consistent
SM: 12 KEY PRINCIPLES
• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures• Original• Consistent• Analyse
what do you wish toaccomplish?
PROMOTE,
what do you wish toaccomplish?
PROMOTE,SELL,
what do you wish toaccomplish?
PROMOTE,SELL,CRM,
what do you wish toaccomplish?
PROMOTE,SELL,CRM,
MARKETING,
what do you wish toaccomplish?
PROMOTE,SELL,CRM,
MARKETING,NEWS,
what do you wish toaccomplish?
PROMOTE,SELL,CRM,
MARKETING,NEWS,
RECRUIT,what do you wish to
accomplish?
YOU NEED A PLAN
YOU NEED A PLANfor each objective, on each social media
platform
monthly social media content calendar
YOUR SOCIAL MEDIA PLAN
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilise
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategy
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendar
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartext
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartextimages
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartextimageslinks
YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartextimageslinkspartners, associates,service providers, community
#k7socialmedia @japies
post
post
@mention
post
retweet
@mention
postschedule
retweet
@mention
post
tag
schedule
retweet
@mention
post
tag
schedule
retweet
@mention
regram
post
share
tag
schedule
retweet
@mention
regram
post
share
tag
schedule
retweet
shoot
@mention
regram
post
share
tag
schedule
retweet
shoot
@mention
regram
write
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
SO, WHAT IS THIS
ENGAGEMENT STUFF ALL
ABOUT?
LISTEN, ENGAGE, INITIATE!
WHAT ENGAGEMENT
IS…NOT!
@japies #k7socialmedia
WHAT ENGAGEMENT
IS…NOT!
@japies #k7socialmedia
number of
email subscribers
WHAT ENGAGEMENT
IS…NOT!
@japies #k7socialmedia
number of
web visits
number of
email subscribers
WHAT ENGAGEMENT
IS…NOT!
@japies #k7socialmedia
number of
followers
number of
web visits
number of
email subscribers
WHAT ENGAGEMENT
IS…NOT!
@japies #k7socialmedia
total page
likes
number of
followers
number of
web visits
number of
email subscribers
ENGAGEMENT
IS…
@japies @digital4christ
ENGAGEMENT
IS…
@japies @digital4christ
ENGAGEMENT
IS…
@japies @digital4christCONVERSATION
1million views12,000 shares9,000 comments
1million views12,000 shares9,000 comments
1million views12,000 shares9,000 comments
1million views12,000 shares9,000 comments
SO WHY IS ENGAGEMENT SO IMPORTANT?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
▸ every action you take shouldbe aimed at interaction
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news,events, messages, campaigns?
▸ communicate with yourexisting fans, followers,community?
▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.
▸ Only SM can generate aCONVERSATION: 2-wayinteraction
▸ every action you take shouldbe aimed at interaction
▸ likes, shares, comments, views,retweets, regrammes.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
your offer / message isnot appealing enough
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is notengaging!
your fans aren’tREALLY your fans
you’re hanging out inthe wrong places
your offer / message isnot appealing enough you are not relevant
10 TIPS FOR UPPING YOUR ENGAGEMENT
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begsengagement!
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begsengagement!
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
ADVERTISE
SM ADS ESSENTIALS
SM ADS ESSENTIALS
decide what you wish to accomplish:
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, views
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platform
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platformpromote a web site
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platformpromote a web site
decide which platforms to utilise
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platformpromote a web site
decide which platforms to utiliseidentify target market demographics: age, gender, location, existing followers?
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platformpromote a web site
decide which platforms to utiliseidentify target market demographics: age, gender, location, existing followers?budget: daily, monthly, total campaign
SM ADS ESSENTIALS
decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platformpromote a web site
decide which platforms to utiliseidentify target market demographics: age, gender, location, existing followers?budget: daily, monthly, total campaignmeasure: analytics on the platform, web site, short links
INSTAGRAM ADS
INSTAGRAM ADS
INSTAGRAM ADS
GO LIVE#k7socialmedia
@japies
BE WHERE THE ACTION IS!
BE WHERE THE ACTION IS!
sponsored events
BE WHERE THE ACTION IS!
sponsored eventslaunches
BE WHERE THE ACTION IS!
sponsored eventslaunchesconferences
BE WHERE THE ACTION IS!
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BE WHERE THE ACTION IS!
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BE WHERE THE ACTION IS!
sponsored eventslaunchesconferencesfunctions: awards ceremoniesassign a #send some-one to do instagram posts, tweet, FB posts, retweet, tagincentivise interaction@japies
BE WHERE THE ACTION IS!
sponsored eventslaunchesconferencesfunctions: awards ceremoniesassign a #send some-one to do instagram posts, tweet, FB posts, retweet, tagincentivise interaction@japieslive video
BE WHERE THE ACTION IS!
sponsored eventslaunchesconferencesfunctions: awards ceremoniesassign a #send some-one to do instagram posts, tweet, FB posts, retweet, tagincentivise interaction@japieslive video
ANALYSE#k7socialmedia
@japies
do,review, adjust, do better
do,review, adjust, do better
do,review, adjust, do better
do,review, adjust, do better
10/17/2016 Audiense - Browse your Twitter Community
https://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3
1 2 3 4 5 6 7
>
Followers
Order by:
ALL CRITERIA FOLLOW MODE SELECTED (0)
78.1MFollowers
634KFollowing
42.9MFollowers
122Following
31.4MFollowers
169Following
16.5MFollowers
155Following
8662KFollowers
3842Following
7858KFollowers
1561KFollowing
7088KFollowers
272Following
5600KFollowers
38Following
3878KFollowers
2207Following
2946KFollowers
329Following
2637KFollowers
1405Following
1971KFollowers
1635Following
1747KFollowers
561Following
1548KFollowers
30Following
1490KFollowers
172Following
1384KFollowers
65Following
1303KFollowers
235Following
1050KFollowers
1145KFollowing
1037KFollowers
824KFollowing
840KFollowers
1531Following
755KFollowers
626Following
751KFollowers
625KFollowing
719KFollowers
13.4KFollowing
638KFollowers
434Following
626KFollowers
7966Following
@BarackObama Barack Obama
Washington, DC
@cnnbrk CNN Breaking …
Everywhere
@BillGates Bill Gates
Seattle, WA
@TheEconomist The Economist
London
@richardbranson Richard Branson
@hootsuite Hootsuite
Vancouver, Canada
@WIRED WIRED
San Francisco/New
York
@elonmusk Elon Musk
1 AU
@jack
California, USA
@wef World Economi…
Geneva, Switzerland
@Entrepreneur Entrepreneur
NYC | Orange County,
CA
@timoreilly Tim O'Reilly
Oakland, CA
@TEDchris Chris Anderson
New York City
@CIA CIA
Langley, VA
@jack_welch Jack Welch
@SAI BI Tech
New York, NY
@ericschmidt Eric Schmidt
Mountain View, CA
@JonahLuptonSnapchat:
JonahLupton
@CynthiaLIVE Cynthia Johnson
Venice Beach, CA
@LarryMadowo Larry Madowo
Nairobi, or a city near
you
@nytimesbusinessNew York, NY
@rogerhamilton Roger James …
Bali, Indonesia
@klout Klout
San Francisco
@mailandguardian Mail & Guardian
South Africa
@KenyaRedCross Kenya Red Cross
Kenya
YOU
- -
YOU
1000 8
YOU
- -
YOU
999 7
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
987 7
YOU
- -
YOU
- -
YOU
964 6
YOU
989 4
YOU
966 6
YOU
991 9
YOU
- -
YOU
- -
YOU
- -
YOU
981 9
YOU
969 8
YOU
816 8
YOU
1000 8
YOU
978 8
YOU
- -
10/17/2016 Audiense - Browse your Twitter Community
https://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3
1 2 3 4 5 6 7
>
Followers
Order by:
ALL CRITERIA FOLLOW MODE SELECTED (0)
78.1MFollowers
634KFollowing
42.9MFollowers
122Following
31.4MFollowers
169Following
16.5MFollowers
155Following
8662KFollowers
3842Following
7858KFollowers
1561KFollowing
7088KFollowers
272Following
5600KFollowers
38Following
3878KFollowers
2207Following
2946KFollowers
329Following
2637KFollowers
1405Following
1971KFollowers
1635Following
1747KFollowers
561Following
1548KFollowers
30Following
1490KFollowers
172Following
1384KFollowers
65Following
1303KFollowers
235Following
1050KFollowers
1145KFollowing
1037KFollowers
824KFollowing
840KFollowers
1531Following
755KFollowers
626Following
751KFollowers
625KFollowing
719KFollowers
13.4KFollowing
638KFollowers
434Following
626KFollowers
7966Following
@BarackObama Barack Obama
Washington, DC
@cnnbrk CNN Breaking …
Everywhere
@BillGates Bill Gates
Seattle, WA
@TheEconomist The Economist
London
@richardbranson Richard Branson
@hootsuite Hootsuite
Vancouver, Canada
@WIRED WIRED
San Francisco/New
York
@elonmusk Elon Musk
1 AU
@jack
California, USA
@wef World Economi…
Geneva, Switzerland
@Entrepreneur Entrepreneur
NYC | Orange County,
CA
@timoreilly Tim O'Reilly
Oakland, CA
@TEDchris Chris Anderson
New York City
@CIA CIA
Langley, VA
@jack_welch Jack Welch
@SAI BI Tech
New York, NY
@ericschmidt Eric Schmidt
Mountain View, CA
@JonahLuptonSnapchat:
JonahLupton
@CynthiaLIVE Cynthia Johnson
Venice Beach, CA
@LarryMadowo Larry Madowo
Nairobi, or a city near
you
@nytimesbusinessNew York, NY
@rogerhamilton Roger James …
Bali, Indonesia
@klout Klout
San Francisco
@mailandguardian Mail & Guardian
South Africa
@KenyaRedCross Kenya Red Cross
Kenya
YOU
- -
YOU
1000 8
YOU
- -
YOU
999 7
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
987 7
YOU
- -
YOU
- -
YOU
964 6
YOU
989 4
YOU
966 6
YOU
991 9
YOU
- -
YOU
- -
YOU
- -
YOU
981 9
YOU
969 8
YOU
816 8
YOU
1000 8
YOU
978 8
YOU
- -
10/17/2016 Audiense - Browse your Twitter Community
https://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3
1 2 3 4 5 6 7
>
Followers
Order by:
ALL CRITERIA FOLLOW MODE SELECTED (0)
78.1MFollowers
634KFollowing
42.9MFollowers
122Following
31.4MFollowers
169Following
16.5MFollowers
155Following
8662KFollowers
3842Following
7858KFollowers
1561KFollowing
7088KFollowers
272Following
5600KFollowers
38Following
3878KFollowers
2207Following
2946KFollowers
329Following
2637KFollowers
1405Following
1971KFollowers
1635Following
1747KFollowers
561Following
1548KFollowers
30Following
1490KFollowers
172Following
1384KFollowers
65Following
1303KFollowers
235Following
1050KFollowers
1145KFollowing
1037KFollowers
824KFollowing
840KFollowers
1531Following
755KFollowers
626Following
751KFollowers
625KFollowing
719KFollowers
13.4KFollowing
638KFollowers
434Following
626KFollowers
7966Following
@BarackObama Barack Obama
Washington, DC
@cnnbrk CNN Breaking …
Everywhere
@BillGates Bill Gates
Seattle, WA
@TheEconomist The Economist
London
@richardbranson Richard Branson
@hootsuite Hootsuite
Vancouver, Canada
@WIRED WIRED
San Francisco/New
York
@elonmusk Elon Musk
1 AU
@jack
California, USA
@wef World Economi…
Geneva, Switzerland
@Entrepreneur Entrepreneur
NYC | Orange County,
CA
@timoreilly Tim O'Reilly
Oakland, CA
@TEDchris Chris Anderson
New York City
@CIA CIA
Langley, VA
@jack_welch Jack Welch
@SAI BI Tech
New York, NY
@ericschmidt Eric Schmidt
Mountain View, CA
@JonahLuptonSnapchat:
JonahLupton
@CynthiaLIVE Cynthia Johnson
Venice Beach, CA
@LarryMadowo Larry Madowo
Nairobi, or a city near
you
@nytimesbusinessNew York, NY
@rogerhamilton Roger James …
Bali, Indonesia
@klout Klout
San Francisco
@mailandguardian Mail & Guardian
South Africa
@KenyaRedCross Kenya Red Cross
Kenya
YOU
- -
YOU
1000 8
YOU
- -
YOU
999 7
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
987 7
YOU
- -
YOU
- -
YOU
964 6
YOU
989 4
YOU
966 6
YOU
991 9
YOU
- -
YOU
- -
YOU
- -
YOU
981 9
YOU
969 8
YOU
816 8
YOU
1000 8
YOU
978 8
YOU
- -
orm
orm
orm
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