#JustDadIt`14 by ToyKraft

#JustDadIt Father’s Day, Facebook Contest report

With Father’s Day around the corner, we wanted to create a beautiful campaign that would not only gather outstanding entries, but also give us a chance to interact with the participants at the same time.

This Father’s day special contest was to have one lucky winner, who would be awarded a Tk gift hamper worth INR 1000 & also some exciting mementos as consolation prizes. Team ToyKraft suggested this campaign which will not only create excitement during Father’s day, but also relate our products with a wonderful thought of strengthening father-child bonding. The contest was launched on the 12th June, all the way till the 15th, with the winners name being declared on the 17th June.

On 12th June, the teaser was sent out for the all new exciting contest on ToyKraft Facebook page named #JustDadIt.

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Teaser LCmediaHouse

Cover Photo LCmediaHouse

At first we launched a teaser photo on the page and just after few hours we changed the cover photo announcing the oncoming contest.

Since the contest was set to begin from the 12th of June, we changed the cover photo on the 12th itself.

What we noticed was that no sooner was the cover photo updated, there started a buzz online for the same! Prospective participants were already excited and couldn't wait for the instructions for the contest to be put up!

Soon after, the application image on ToyKraft’s Facebook page was also updated.

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App Image - #JustDadIt LCmediaHouse

The Contest - #JustDadItLCmediaHouse

#JustDadIt contest merely asked its participants to share quick fun and play idea for father-child bonding.

The most important thing that struck us in the midst of this campaign was the overwhelming response every post was gathering. Multiple entries were recorded with people not only sharing ideas but also pictures of father with their child.

In between, we did contest and product promotion together.

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Contest Announcement & Product Promotion- #JustDadItLCmediaHouse

LCmediaHouse Contest Announcement & Product Promotion- #JustDadIt

Instruction Post- #JustDadItLCmediaHouse

Come 15th June, Father’s Day was vibrantly celebrated on the ToyKraft Facebook page. A beautiful wish for the same occasion was created and posted on the page. The response again was good with 16 shares and 47 likes for the wish post!

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Father’s Day wish post - #JustDadItLCmediaHouse

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We kept reminding our enthusiastic participants to keep posting their quick fun play time idea for building a strong father-child bond. This post also stood as a reminder for the ones who hadn't participated yet.

Reminder Post- #JustDadIt

Seeing the enthusiasm our followers were showing, we decided to create a collage of most of the entries received, thanking them for the same.

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Again, the same evening another ‘Entries-received’ collage post was put up by us thanking the many more entries received from whole-hearted participants.

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On 15th June, we thanked our participants for their wonderful entries and ended our contest with it.

The depth of their participation reflected on the happiness that every person shared, the efforts that a father take to build a strong bond with his child and the wonderful memories they make in the process.

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Take a look at some of the entries we received..

Entries - #JustDadIt LCmediaHouse

And more..

Contd.. Entries - #JustDadItLCmediaHouse

Then began the challenging task of selecting the best winner. This was even more difficult, as every idea was unique and exciting.The more we thought the more we were confused, until we figured out a simple yet interesting solution.We, finally decided to give away prizes to,

•1 Winner and•3 consolation prizes

But that still didn’t make the selection of the winners any easier, as each and every entry was fascinating.Finally with the help of team ToyKraft, we declared the winners! Presenting to you the winners of #JustDadIt…

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Winners - #JustDadItLCmediaHouse

‘Thank-you Post ’- #JustDadIt LCmediaHouse

We wrapped up our #JustDadIt Father’s Day contest by thanking our participants by updatingcover photo with a collage of most of the participants as all the entries are valuable to us.

Total Reach: 99778Total Entries: 50 EntriesLikes Gained: 373Total Shares: 150Total Comments: 136

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Thank you!For further details regarding this or brand, contact us on –

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