View
86
Download
0
Category
Tags:
Preview:
DESCRIPTION
The sovereignty of the kingdoms of Social Media was shown today by Xenia Kourtoglou, in her speech entitled "Is it a Game of Social Media Thrones?" at the 3rd Social Media World of Infocom. It started with a brief historical overview, continued with information on the present and the penetration of Social Media in our daily lives and closed with the relationship of children with social media and how it evolves.
Citation preview
Is it a social media Game of Thrones?
• Going back in Τime• Use of Social Media• Activities in Social Μedia• Typologies • The future…?
What we will look at…
going back in time…
1997 New York
1st Social Network Service Website
SIX DEGREES.com
Users Profiles Listing Friends Surfing The Friends Lists
2003 – 2009
More than
60 social media sites are created including the favorites…
Today there exist more than social media sites all over the world…
200
with incredible numbers of registered users…
launched : 2011
1.600.000.000 registered users
launched : 2004
1.280.000.000 registered users
launched : 2003
200.000.000registered users
launched : 2010
150.000.000 registered users
launched : 2006
93.800.000 registered users
2008 2009 2010 2011 2012 2013
53
73
42
73
18
64
20
36
9
21
PC Use: +38%
Internet: +74%
D/T Play: +255%
e-shopping:+133%
The dynamic development of digital:
Smartphone:+80%
Source: Web id Survey, 13-70 years Total Greece
Social Networking:+478%
9
52
9
Social Media
2008 2009 2010 2011 2012 2013
10
Use of Social Media
11
54
7
47
Men
Women
%
2008 2009 2010 2011 2012 2013
11
Use of Social Media
17
88
25
89
14
72
4
50
2
29
1
11
13-17
18-24
25-34
35-44
45-54
55-70
%
Total Men Women
3235
29
5255
49
2010 2013
Use of Social Media –with any frequency-
63% 57% 69%
Source: Web id Survey, Total Greece
29%26% 54% 108% 190% 267%
13-17 18-24 25-34 35-44 45-54 55-70
70 69
48
25
10
3
88 89
74
52
29
11
2010
2013
Use of Social Media –with any frequency-
Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
35 3733
6366
50
33
16
6
14 14 14
3032
20
10
31
Daily Via Smartphone
Social Media : everyday!
%
Source: Web id Survey, Total Greece
Social Networks in which they have personal account
2%
48%
8%
7%
5%
Source: Web id Survey, Total Greece
2008 2009 2010 2011 2012 2013
7
48
Mean number of friends
323
Weekly use
%
Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
3134
28
66 67
46
23
103
4952
46
86 86
69
48
27
10
2010 2013
Weekly use
%
FRIENDS 323 331 274 465 421 278 196 156 145
Source: Web id Survey, Total Greece
Activities in Social Media
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
38 39 37
7377
53
33
16
5
43 4541
7881
63
39
21
8
%(No) Comments…
%
Series1
2012 2013Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
35 36 33
7074
50
28
14
4
42 4540
81 80
64
38
18
7
%Uploading Photos/Videos%
Series1
2012 2013
Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
32 33 32
59
67
46
29
14
4
41 4439
74 77
62
39
19
7
%r u Informed?
%
Series1
2012 2013
Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
32 3431
6571
45
27
13
4
39 4137
7772
57
36
17
7
%Do you Like it?
%
Series1
2012 2013Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
21 21 20
42 42
30
18
9
2
3235
29
61 59
46
30
15
6
%Going App er?
%
Series1Source: Web id Survey, Total Greece
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
2124
19
45
53
29
15
72
3033
27
6158
46
24
12
5
%Visiting Fan Pages !!!
%
Series1
2012 2013
Πηγή: Έρευνα Web id, Σύνολο Ελλάδας
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
12 1311
29
24
17
10
51
2224
21
44
39
32
22
10
4
%%
Creating Groups !!!
Series1
2012 2013
Πηγή: Έρευνα Web id, Σύνολο Ελλάδας
Social Media Users:Are they all similar???
27
32
41
3 Basic Typologies
the
youngsters!
the active gladiators!
the last of Mohicans
The youngsters!
41%Men & Women
13 – 24 yearsMainly in Attica and
Thessaloniki
Daily use
Connect
3+ hoursa day
FB Friends
650+
29
31%“Kostas the connected”
He could never imagine himself not being active in Social Media
“Nicole the fashionista”“I post” therefore I exist!
Social Media are much more than a trend
The youngsters!
41%
The active gladiators!
32%
aged between
25 - 44
Mainly Attica residents
Almost daily use
Connect
30’+ a day
FB Friends
200+
31
31%
“George the multi-tasker”Social Media are an integral part of his
daily life both in professional and personal level
“Litsa the restless spirit”For her Social Media are a manner of
expression
The active gladiators!
32%
The last of the Mohicans!
27%
Men & Women
35 – 54
Mainly Thessaloniki & Provinces
Rare use
Connect
30’ a day
FB Friends
40+
33
31%
“Cate the communicative”Social Media enhance her communication
but she can live without them
“Alex the sportsman ”Limited use of social media, without
intention of further exploration
The last of the Mohicans!
27%
The future comes from the children
%PC & Internet Use
2000 2004 2008 2009 2010 2011 2012 2013
44
69 6977 79
84 8892
7 13
25
40
51
6571
80
PC Internet
BASE: 7-12, NATIONWIDE(528.000)SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)
%PC & Internet USE
Boys 7-9 Boys 10-12 Girls Girls 10-12
89 9487
95
60
9079
91
PC WWW
BASE: 7-12, NATIONWIDE(528.000)SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)
GAMING
VIDEO/MOVIES
MUSIC
INFO'S
APPS/SITES WHICH ASSIST IN SCHOOL COURSES
PHOTOS
SOCIAL MEDIA
WEB TV
86
37
34
26
21
16
6
3
91
34
49
53
33
19
19
710-12 7-9
Reasons for
using www%
7-9: 2,4
10-12: 3,3 uses on average
Base: Internet Users of all ages
%
% Social Media
8
4
16
22
Boys 7-9 Boys 10-12 Girls 7-9 Girls 10-12
BASE: 7-12, NATIONWIDE(528.000)SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)
…& the social media winteris still very far away….
Thank you!Xenia Kourtoglou
Chairman & CEO |FOCUS BARI
Recommended