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iPRESSlive - A single platform offering journalists, bloggers and communicators the opportunity to consult and manage news and social networks
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The startup evolution:
past, present and future
Update, 30th October 2013
PressBlogger
P.R.
Page #1
iPressA single platform offering journalists, bloggers and communicators the opportunity to consult and manage news and social networks
Page #2
A long time vision
2000 > The idea2010 > The beta version
2013 > The italian market test2014 > The global development
Page #3
Smart reception at events
Press area synchronization
Sharing news on social networks
Detailed social profiling of influencers
Marketplace of valued contents
Map of influence for topics and influencers +Influence Index + Global development
The 6 pillars
PastFrom the idea
to the beta version2000 - 2010
Page #4
Past > Page #5
Prehistory – from ipresslive’s first business plan in 2000
“Proposal featuring a website in the news and communication sector”“Journalists can fill in an “informational box”, they can constantly update their position, interests, or possible collaborations with other newspapers, they can provide information about how and when they prefer to receive information, or even notify when they’re going to be absent for long periods or other things...”
Past > Page #6
The answer of venture capitalists in 2000
“it’s too late for easy funding and too soon from a technological standpoint”
Past > Page #7
Something that is growing 2,300 percent a year “is invisible today and ubiquitous tomorrow.”Jeff Bezos in 1995
“2000, amazon.comGet Big Fast”Robert Spector
Past > Page #8
And in fact here are the dates of birth of a few social networks in the US
2003 }
2004 }
2006 }
2011 }
Past > Page #10
And finally, in 2010, 10 years after the first business plan, after 10 years of studying and of spreading knowledge on Internet for Internet, we founded our startup @ipresslive and began studying and working for this new world
Past > Page #11
Smart&Digital media reception via tablets
Past > Page #12
Digital press kit
Smart reception at events
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il network professionale per giornalisti e uffici stampa
Past > Page #13
Maxi screens for events featuring press releases and social networks interactions
Smart reception at events
Past > Page #14
Maxi screens for events featuring press releases and social networks interactions@ipresslive received the greatest compliment ever by @macolap CEO at @Smau in front of the screen in the press room in 2011 “I can finally see what’s going on at the fair live!” Thanks #Smau!
Past > Page #15
Smart reception at events
Videos of the event in a digital press kit
Past > Page #16
Pictures of the event in a digital press kit
Smart reception at events
Past > Page #17
Synchronization of different press areas: of the company, association, agency, exhibition …
Sharing news on social networks Press areas synchronization
Sharing news on social networks Press areas synchronization
Example from Osservatori- Social integration
Past > Page #18
Sharing news on social networks Press areas synchronization
Press areas: live update VS manual update
Past > Page #19
Past > Page #20
International Journalism Festival 2013 press coverage
Sharing news on social networks Press areas synchronization
Click and Follow the journalist who wrote the article
Past > Page #21
Il social network per giornalisti e uffici stampa
HELP DESK
Sala stampa virtuale di SMAU2010
PRESSlive got to Silicon Valley as a social network for professionals
Past > Page #22
…but there we discovered “social fatigue”
Past > Page #23
…so iPress changed its value proposition
The NewsSocialPlatform went Live on October 24th 2013 at 12:00www.ipresslive.com
PresentThe NewsSocialPlatform
went live in Italy on October 24th 2013
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Present > Page #26
New maxi scrolling screens during trade shows and events
Present > Page #27
Press releases match with the interests of journalists and bloggers
Present > Page #28
a single platform to manage news and social networks
7,000 journalists and bloggers were mapped through LinkedIn, Twitter and their Amazon accounts
4,000 outlines through Linkedin, Twitter and Facebook.
20,000 journalists and bloggers were profiled by the end of the year
Present > Page #30
20,000 journalists and bloggers
Present > Page #31
4.000 outletsand blogs
White label versions available
Present > Page #32
White label versions available
Present > Page #33
Twitter synchronized press coverage in every format: paper, web, radio and TV
Present > Page #34
PR pages (ongoing)
Present > Page #35
Spokespeople pages (ongoing)
Present > Page #36
Corporate pages (ongoing)
Present > Page #37
The futureThe global launch
of the platformParis Le Web?
Page #38
Global iPRESSlive
Future > Page #39
Global iPRESSlive the software works in every language
Future > Page #40
Global iPRESSlive - an example featuring a Russian Journalist
Future > Page #41
Global iPRESSlive- an example featuring an Indian Journalist
Future > Page #42
Global iPRESSlive- an example featuring a Japanese Journalist
Future > Page #43
iPRESSlive influence index
Future > Page #44
Key Partners
Future > Page #45
Next Possible Global Key Partners
Next Possible Italian Key Partner
Future > Page #45
Future > Page #46
To help our startup @ipresslive you can follow us on Twitter or on Facebook, send us a CV or register todaywww.ipresslive.com
info@ipresslive.com
Thank you!
www.ipresslive.it marisandra@ipresslive.com
@marisandralizzi
Page #47
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