Inspiration on using Twitter and Instagram for small businesses

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Beginners Guide to Twitter and InstagramINTRO

Jodie HumphriesTwitter: @maidenheadmumFacebook: facebook.com/MaidenheadMumEmail: info@maidenheadmum.co.uk

+Beginner’s Guide to Twitter & Instagram

A bit about Me…

I combine marketing, photography and copywriting skills to write the Maidenhead Mum blog and help small businesses with their digital and social footprint.

+Beginner’s Guide to Twitter & InstagramThe kids know more than me

Facebook doesn’t solve all your marketing goals

Average reach is about 4% of you total page likes (fans)

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Why use Twitter?

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

@ RT#With its own style of language and special terms, it can feel complicated, but can be a valuable tool.

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

5 ways to use Twitter…

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Great way of following companies and journalists. Engage and connect with them

1. Collaborate

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Twitter can be a great way to network and reach out to people.

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

A quick ‘DM’ and I was in the press!

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

You can use Twitter to contact companies and get a response. A great response can be beneficial.

2. Complain

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

I got a response within 5 mins…which meant when I was interviewed by the press about the traffic I was singing their praises.

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

A quick scan of your feed or ‘trending’ can reveal breaking news and commentary.

3. Content sourcing

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

I shared ‘breaking news’ from twitter on my facebook page: 8 people liked, 10+ comments1070 people reached

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Running your own business doesn’t have to be lonely. Chat with other business owners eg #Maidenheadhour #Bizgirlshour

4. “Chat”

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

#maidenheadhour is a great way to introduce yourself to the Maidenhead business community

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

It can be fun, but can move quite quickly. Easier to follow on a computer than phone!

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Talk about your work, share your blog posts, tell us about your great week.

5. Celebrate

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Share your achievements with the Maidenhead Business Community

+Beginner’s Guide to Twitter & InstagramWhy use Twitter?

Twitter and blogging go hand in hand. Great way to share your posts and generate traffic back to your website

+Beginner’s Guide to TwitterCovered in the workshopThurs 21st April (9.30-1

Who to follow How to gain followers Understand the lingo How and what to tweet Maximise your Retweets Once started 10-15 mins a day.

Join the course on Thursday 21st April

+Instagram

+Beginner’s Guide to InstagramWhy bother

With the right content, brands see 58 times more engagement per follower than Facebook 120 times than Twitter

“The King of social engagement”

+Beginner’s Guide to InstagramWhy bother

“I don’t have time to master another social network”

“I’m not a photographer”

+Beginner’s Guide to InstagramWhy bother

1. Instant storytelling for your brand

Instagram gives your followers the chance to see more about you as a brandEg sourcing ingredients, buying materials

+Beginner’s Guide to InstagramWhy bother

A simple showcase of what you do…..

+Beginner’s Guide to InstagramWhy bother

Adding value and telling a story: “researching our cocktail menu”

+Beginner’s Guide to InstagramWhy bother

2. A 2 way conversation

Unlike Facebook, you can follow back when people like your profile. Marketing to mums? Follow 100 of them and spot trends.

+Beginner’s Guide to InstagramWhy bother

Children + Exploring outdoors = Engagement

+Beginner’s Guide to InstagramWhy bother

3. Research and Learn

Use ### to find info, imagery and inspiration eg #lovemaidenhead

+Beginner’s Guide to InstagramWhy bother

#lovemaidenhead

+Beginner’s Guide to InstagramWhy bother

4. Build a community

IG users love it when you like their photos and even when you share them. Being recognized by a brand is flattery

+Beginner’s Guide to InstagramWhy bother

+Beginner’s Guide to InstagramCovered in the Workshop

How to write a great Instagram profile How to gain followers Different ways to use hashtags on Instagram How to create great content for Instagram (perfecting

your smartphone photography skills) 4 simple steps to great visual storytelling 1 post a day

Join the course on Thursday 21st April

+Beginner’s Guide to InstagramWorkshop details:

https://www.eventbrite.co.uk/e/instagram-twitter-workshop-jodie-humphries-tickets-22809276159

Or email info@maidenheadmum.co.uk to book.You can book the full session or just Twitter or Instagram