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IBM Social Audiences
is a simple, cost-effective
tool that allows marketers
to target their customers
and prospects using
paid social media and group
messaging.
Ad Orchestration and Group Messaging Through Social Audiences
Social Audiences offers marketing teams a single tool to manage the entire
paid social media process.
Create & launch your ad and
group messages Monitor its performanceSelect your segment1 2 3
Select campaign, create and
preview your ad or group messages
for desktop and mobile
Measure ad metrics against
predefined campaign objectives
Choose a custom audience or create
a look-alike audience to target
Social Audiences + Email = Fantastic Results
Social Audiences enhances the impact and value of your
current email marketing solutions
Deeper brand recognition
More reach+ =
Acquire new customers with look-alike audiences
Re-engage lapsed customers with custom audiences
Cross-sell and upsell existing customers with custom
audiences
Consumer
Understand the impact of your Facebook ads on in-store
sales
Retailer
eCommerce
Store
(Websphere
Commerce
powered)
Physical
Store
Transaction log
and Identity
data
Social Audiences
In-store conversion
analyticsU
B
X
Facebook Measurement &
Attribution System
Facebook Advertisements
Offline
(in-store)
Conversion
Online
(e-commerce)
Conversion
Using FB Ads API, IBM
Marketing Solutions
delivers socials ads and
receives individual click-
through data from FB.
FB may receive
individual transaction
data through UBX
Facebook delivers targeted social ads
Retailer
provides
person level
transaction
data and
customer
identity from
POS and
eCommerce
Purchases online or in
store
U
B
X
Using Conversion
API, FB will give sales
attribution data back
to marketer for
reporting and analysis
IBM Marketing Cloud
FB Conversion API
(New)
FB Ads API
IBM Marketing Cloud will automate the t-log data transfer from retailer to Facebook, making the process seamless and
secure. IBM also shows analytics as part of IBM Marketing Cloud for one-stop shop for all your social ad analytics
1
To maximize ROI, marketers need to leverage owned media for their paid
media strategy
Owned Media
• Limited to known
customers
• Segment based on
known profile and
behavior
• Intermittent and
fleeting customer
attention
Social Media
• Expand beyond known
customers
• Segment to include
known customers,
look-alikes and social
profile
• Daily customer
attention
Target right audience on Paid Social Mediaa simple, cost-effective tool to synchronize owned media and paid social media efforts
Reach Multiple Social Channels
Synchronize owned
and paid social
media marketing, to
increase return on
every marketing
dollar spent
Create Channel Specific Content
Easily create
content suitable for
each social channel
Target Known and Look-alike audiences
Segment in your
favorite marketing
tool, and securely
transfer the list to
social channels to
reach your known
customers and their
look-alikes
Optimize Ad Performance
Tweak and edit
social ads to increase
ROI
Visualize Metrics
One-stop-shop for
all your social media
metrics
Channels Available Now and Future Channels
Manage your social ads for
all key social channels:
• LinkedIn (future)
• Pinterest (future)
• Snapchat (future)
• Google Adwords (future)
✔ Available Now
✔ ✔ ✔
Roadmap
Thank you!
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