How to Use Social Media for Your Small Business

Rebekah Radice RebekahRadice.com

@RebekahRadice

YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN HOW TO...

• How to Build a Credible Reputation on Social Media• Attract Potential Clients• Connect With Like-Minded Business Professionals

• Drive Traffic to Your Website or Blog

Build a Credible Reputation

1.

Translate your brand through visual marketing. You need to design a look and feel that matches your brand.

Donna Moritz - @sociallysorted

Checklist: ●Username●Profile

(cover/logo)●Description (bio)●Links●Content

Gina Schreck - @Ginaschreck

Connect with your current customer.

Look at:

●Email●Analytics●Competition

●Connect with influencers in your niche○Klear.com

●Look at influencers by industry and skill○Klear.com

●Participate in industry Twitter chats● Find a chat● Learn about

the topic● Follow the

conversations● Respond

●Get Involved!○Twubs○TweetChat○Tchat○Nurph

●Create an employee advocacy program

●Use Audience Targeting

Get inspiration from big brand marketing campaigns

1.Coca-Cola

2. GoPro

3. Skittles

Attract Potential ClientsGet into the hands of your customers.

2.

Set up geotagging on your Facebook Business PageEach checkin is free advertising for you!

If your Page's category is Local Businesses:1.Click on About2.Select Page

Info3.Add your

address & click Save Changes

4. When a map appears, click to edit the Address section. 5. Check the box next to Show map and check-ins on the Page.6. Save Changes

Offer special incentives for people to check-in at your business

A gift or percent off for:● Those who’ve

checked in● The first XX

number of members to check in at a special event or sale

Connect With Like-Minded Business Professionals

3.

Join a Linkedin Groups, Facebook Groups, & Google+ CommunitiesMake sure to check in and interact with group members every week

●Use Twitter Lists to find your industry influencers

Build relationships with industry influencers by sharing their content and interacting with them

Diversify Your Marketing Efforts“Don’t put all your eggs in one basket”

4.

Pick platforms which your target audience is most active onInterview your current customers and look at analytics

Cross promote your content in your other online marketing and PR pieces

Make Your Time and Money Count

5.

●Decide when you'll allocate time for each of your social tasks.

●Monitor

Multiple Accounts from One Place

Schedule content ahead of time.

Use that time to interact with your audience and build relationships.

When it comes to money -- you can make an impact with Facebook Ads with only a few dollars.

Drive Traffic to Your Website/Blog

6.

Research your customer’s “intent.” Then optimize your blog for those phrases.

● Post organic content that links to your blog/landing page

● Use your Facebook page cover photo/Twitter header

3.

●Pin a post or tweet with a link to the top of your page or profile

How to Use Social Media to Grow Your Small Business

FREE Infographic bitly.com/social-4-biz

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