How to start analyzing your competition on social

HOW DO YOU START ANALYSING THE

COMPETITION ON SOCIAL MEDIA?

Smart competitive analysis does not mean

checking your competitors pages from

time to time

You need to collect deep data, sit down & analyze it.

And take actions based on it

But here’s why competitive analysis is

worth your time:

You get a full picture of what’s happening in your market & industry.

You are able to benchmark your ownaccomplishments against theirs.

You learn from their mistakes & successes,

as well as their content strategy.

You get to know your prospective clients better

and even generate leadsfrom unhappy customers.

Ultimately, you stay ahead - by analysing your competition

you will be able to predict their behaviour.

Sounds good?Here’s how to start!

1. Ask: who are your direct and indirect competitors?

What social media networks do they use?

2. Ask: what social media data will you base your

competitive analysis on?

5 social media metricsto start with:

A. Audience size by country B. Audience growth (% over a month)

C. Number of page posts per weekD. Number of interactions

E. Top posts

3. Gather data and analyze

the comparison.

4. Don’t keep data in silos. What decisions should you

make based on the insights you received?

Our FREE 'Know your numbers' tool provides you with a side-by-side comparison (you vs your competitor)

on 5 of the social media metrics we've mentioned.

It's a great place to start with your analysis!

Go to our homepage 👉socialbakers.com (direct link in post) and get a comparative

report in your inbox within minutes.