How To Grow Your Startup with Social Media - Content Marketing

Grow Your Startup With #socialmedia

(Marketing)

Wojtek Szywalski | @wojteksz | @presspadapp

wojtek@presspadapp.com

You CAN leverage on social media

Without a 1.000.000 fans Facebook Page nor 500k followers on Twitter

because You do not need this… and probably you don’t have them, either...

Social media is NOT about fans and followers

It’s about 1 on 1 conversation

Everyone wants to feel special...

Before you begin, understand your VALUE

Your startup fill some gap, fix something, solves some problem

Find people who have problem your business solves, they will be delighted…

Find the MOST suitable social network to start

Start doing it good, ONE

network at a time

Measure results (traffic,

registration, sells etc.)...

Do not be afraid, be brave

But what if?... There is only one “what if” - What if you don’t try...

Start talking to people, including influencers/VIP

Set measurable business goals

Win 10 customers by end of quarter, push sales 5% next month etc.

Pumping fans’ counter is not among them

Build your community from the other side

Rat race for growing numbers of followers and fans does not make sense

People have to go after you in the act of appreciation and gratitude etc.

How to win new customers?

in #socialmedia

Indirect

1. Answer questions on Quora linking to your

site/landing page

2. Share problem solving/educational content

3. Find media partners who will escalate your

voice among their community

4. Hide exclusive content behind social-sharing-

walls

5. Name and link wise, it matters for SEO

Direct

1. Join groups of interests on LinkedIn,

GoldenLine, Reddit, Facebook

2. Help people solve their problems

3. Identify potential customers

4. Reply privately if they have friends who

would benefit from your solution, ask for

recommendation

Tools

to win in #socialmedia

BufferBe present at any time zone

MailChimpAffordable e-mail marketing solution

Pay with a TweetGive access for those who speak up for you

LandingiMake awesome landing page in a minute even if your are not a designer

PressPadBring your expert knowledge from your blog to the App Store for $0

MentionHear what your potential customers need and feed your sales funnel

PressPad (Case Study)

#digitalpublishing => #design

A/B versions

A: Pay wallB: email opt in

1700+ targeted leads~ 5000 downloadsSocial buzz

Thank you

Wojtek Szywalski | @wojteksz

wojtek@presspadapp.com

Read more at my blogs

blog.presspadapp.commedium.com/@wojteksz