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VIRAL CHAT #VIRALCHAT
WITH HOST
@POSTPLANNER AND SPECIAL GUEST THEINSTAGRAMEXPERT
@SUEBZIMMERMAN
THURSDAY, JUNE 18, 2015
HOW TO GROW YOUR BUSINESS WITH
WHY DO YOU THINK #INSTAGRAM IS SO
POPULAR THESE DAYS?
WHAT DEFINES A #INSTASUCCESSFUL BRAND
OR BUSINESS ON INSTAGRAM?
WHAT ARE SOME WAYS BUSINESSES CAN GET
FOLLOWERS ON INSTAGRAM?
DO YOU HAVE A THEME FOR YOUR
INSTAGRAM? HOW/WHAT WOULD YOU
DESCRIBE IT?
WHAT KIND OF CONTENT IS EFFECTIVE FOR
BUSINESSES TO SHARE ON INSTAGRAM?
HOW OFTEN SHOULD BUSINESSES POST
CONTENT ON INSTAGRAM AND WHY?
#Instagram is a place to humanize your brand and build trust. http://bit.ly/AskSueB
Accounts that entertain educate engage and connect to you emotionally. @creativelive @thedrybar @sgsrawkstar
Authentically grow #Instagram followers via strong hashtags strategy & collaborating w/ brands who align with your values
I have many themes bc I have 6 accts but my reoccurring theme is my high energy fun w/ a nautical vibe
Post 2-3 x a day on my personal account @suebzimmerman & 1 day a day on @theinstagramexpert build trust and stay top of mind.
Often but not often enough to be spamming. One to two times a day I would say is good.
If you have great content post often.
Business need to humanize their brand show behind the scenes, celebrate employees, give a sneak peakContent that tells the brand story is what people want to see. Storytelling is where it’s at!
My theme is to serve as a heavy daily dose of inspiration to my very young, entrepreneurial audience. Quotes, lifestyle, etc
Instagram is popular because it’s so visual. We want to “see it to believe it” when it comes to a lot of brands, restaurants.
Instagram is so real time -- you have the ability to share what’s happening NOW. Other side -- people like to live vicariously.
#Instasuccess is when your brand communicates with the audience through visuals (which are more personalised).
An insta-successful brand is consistent. Instead of promoting, they SHOW you the value of their product/services.
The content that shows your brand has a personality and connects to the regular person. Keep them involved they’re your brand.
The theme every IG account should have. Sharing useful, fun, entertaining, and relevant content that users can enjoy!
Brands Can Grow Their Accounts By Building Advocates & Non Self Serving Content That Adds Value. Grow Through.
Teach your staff & followers to tag you in their shared IG photos.
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
TheInstagramExpert #viralchat
Gema Díaz #viralchat
Aaron Kilby #viralchat
Miri Rodriguez #viralchat
Marty.B.Trent #viralchat
Jack Kosakowski #viralchat
Rachel Moore #viralchat
Mike Gonzalez #viralchat
Nycole Hampton #viralchat
LUCYrk #viralchat
Hipster Mumbles #viralchat
Aaron Lee #viralchat
Jeff Higgins #viralchat
#VIRALCHAT BY THE NUMBERS
1661TWEETS
3.6MREACH
84.8MIMPRESSIONS
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