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In this presentation I went over some basic rules to follow, and tips and tools for how to effectively manage your business' social media presence, without getting entirely overwhelmed.
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HURDLE BUSTERS
HOW TO: Create RELEVANT Social Media Content in 5 hours or less, A Month!
#StartupPhoenix
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
Facts:
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
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73% of American adults use social media sites.
People spend 27% of their time online using SM. In America = 16 minutes of every hour.
In 2010, SM passed pornography as the #1 activity online & remains in the top spot
Social Media Overview
#Sta
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● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be
self-discussion○ Use the (5) Whys Rule / 10 FAQs
to gather good content○ rewrite 3x
● Make sure profile matches business.Keep all data SAME FORMAT
● PLAN & AUTOMATE {Calendar, Hootsuite}
Rule #1 - Automate● Write 1 blog post month - about industry info
○ 500-1000 words○ follow 20% rule (80%+ informative)○ 1-3 outside links per post
● Avg time spent = 2 hours
Rule #2 - Duplicate● Blog is written ● Pull content & (re)write NEXT longest content (FB)● Avg time spent = 1.5 hours
● Fill in with quotes, stats, outside links, ● Create Graphics
○ canva.com, picmonkey, APPS!!!
● Batch Everything (1.5-2 hours)○ Blog writing, post writing, picture taking, graphics creation, link
sourcing
Rule #3 - User-Generate● Blog is written● Content is pulled● Course content / images → ASK FOR OPINIONS
○ examples: ■ “Caption this”■ “What would you do/say?” etc■ Use current events / trending topics / hashtags
Social Media Management● Google Calendar● Hootsuite:
○ (almost) All-inclusive SM manager○ Schedules, suggests content, manages streams
● Social Sprout ○ slight addition of keyword help & advanced features (once
paying $1500/month)● Buffer
○ “A better way to share.”○ Schedule posts & Share content○ Twitter, Facebook, LinkedIn, and Google+
--Even if you don’t use them - Follow them all!!! Blogs & SM Dive: http://ie3media.com/sejtop10
DEEEEEEP Dive: Managing Social media: http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/
Engage & Monitor!!!● For personal & business brand● 30-60 min a day (limit & focus)● Check 3 MAIN sites daily● Check EVERY site & do search 1x a week
○ Have dedicated “community manager”
○ Search google & hashtags
Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
Tools / Tips● Facebook Tactics of top brands!
● TOP Tools for social media - 7 Essential Free Social Media Tools
○ how to get free images, fonts, make graphics (don’t forget CANVA.COM) creative commons licensed images, etc.
● evalue Analytics -real time social media data, insights, analytics. Free for simple use, $99/month
● Social Mention -aggregates user-generated content & tracks Brand Strength & Reach
● Hashtagify.me - gives you ideas for other commonly talked about hashtags
Social Media Overview
Peo
ple
Hel
ping
Peo
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● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ Use the (5) Whys Rule for good content○ rewrite 3x
● Make sure profile matches business.Don’t be spammy - you wouldn’t do that offline
● Keep all data SAME FORMAT● PLAN & AUTOMATE {Calendar, Hootsuite}
Extras:Follow: Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Automation: Hootsuite, Google calendar
TO DO:-Claim business name on each SM Site-Develop general schedule-Write 1 blog post-Schedule for 1 month
What do you want to hear about? Write down or email me: Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,
Graphics help, iPhone tips, OTHER CONTENT
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) August Talks:
August 6: STEVE!!! Hurdle Busters: How To Become an Entrepreneur!-Givin-g It a Go!
Aug 20: Chelsea: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law & the Rules
Connect with meChelsea Dygert (G+)
252-717-9919
cjdygert@gmail.com
Find me: twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix
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