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Creating a Facebook Page
Personal Facebook vs Facebook Page
Personal AccountOnly for personal useUse to interact with
family, friends and acquaintances.
Limited number of friends to interact with
PageCan be use for
business purposesInteract with people
with the same interests
Unlimited number of people can like the page
VS
Why Create a Page?
Creates Business Opportunity
Connect to large number of potential costumers
Helps in promoting a business
Increase exposure and popularity
How to create a Facebook Page ?Go to Facebook page http://www.facebook.com/pages/create
Choose page type
Local business or Place
Ideal for promoting a business with a physical location where customers can visit you.
Company, Organization or Institution
For businesses that has multiple locations. And it also allows people to use the “check-in” feature.
Brand or Product
Entertainment
For businesses that sell products through multiple retailers or resellers.
Ideal for businesses that belongs to the entertainment field.
Artist, Band or Public Figure Cause or Community
Choose page type
Used in promoting a person like artists,political figures,famous personalities.
Used in promoting a cause in a community such as environmental activities or health related ideas.
Fill-up InformationCategory Info Page Name
Description
Website
Custom web address
Add Profile and Cover Photo
How to Manage a Facebook Page
Admin Assigned Page Roles :
Editor
Edit page and add apps
Create and delete posts
Moderator
Send message
Respond to and delete comments and posts
Remove and ban people
Advertiser
Create Ads
Analyst
View Insights
See who published posts
Admin Panel
• Can be accessed in the Page Settings (top right side of the page.• Feature to be used to manage and maintain the page.• Can assign other facebook friends to manage page by assigning Page Roles
Admin Panel Overview
Notifications – shows who ‘Likes’ and interact in your page or content.
Insights – gives information about the activities in your page since it was launched
Messages – shows private messages from people who follows your page
Page Tips – gives link to Facebook’s internal marketing suite.
Posting Tips Be consistent – consistency in
your facebook presence and posting is vital to the growth of your page.
Post little but often – excessive posting in facebook will not give positive feedback from your followers. And facebook may mark your content as spam.
Consider timing – In order to reach large number of people, you need to post your contents when the most users are online.
Benefits of creating a Facebook Page
• Absolutely FREE!• Effective medium in advertising a business• Instantly reach a large number of targeted audience• Provides marketing and administration tools• Increased exposure to potential customers• Cost-effective marketing• Provides Facebook Insights which is useful for
businesses• Boost SEO
Thank you for watching!
www.easyimarketing.com
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