Getting Started with Twitter

November 5, 2014

Getting started

with Twitter

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www.picor.com

http://blog.picor.com

PRESENTER

@PICORcres @BarbiReuter

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OUTLINE

Importance of Twitter to #CRE

Strategy

Account setup

Tweeting basics

Dos & don’ts

Time savers

Finding sources

Q & A

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Over 300 million users

8,000 tweets per second

More searches daily than Bing/Yahoo

combined

34% of marketers have generated leads

39% of firms don’t track social mentions

5 of 6 social messages to brands go

unanswered...

Sources: Oracle, mediabistro.com, Sprout Social

WHY IS TWITTER IMPORTANT IN CRE?

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WHY IS TWITTER IMPORTANT IN CRE?

Source: mediabistro.com, Go-Gulf

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WHY IS TWITTER IMPORTANT IN CRE?

Business goals

Source: Heidi Cohen

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WHY IS TWITTER IMPORTANT IN CRE?

Expanding your reach &

network

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WHY IS TWITTER IMPORTANT IN CRE?

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WHY IS TWITTER IMPORTANT IN CRE?

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WHY IS TWITTER IMPORTANT IN CRE?

Source: mediabistro.com, Go-Gulf

Brand

Awareness

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WHY IS TWITTER IMPORTANT IN CRE?

Source: mediabistro.com, Go-Gulf

Brand

Awareness

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WHY IS TWITTER IMPORTANT IN CRE?

Breaking news…

Industry knowledge…

Competition…

Best practices…

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WHY IS TWITTER IMPORTANT IN CRE?

Grow your business

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IN THE BEGINNING: Find Your Focus

What do I want to achieve?

Who is my target?

What brings them value?

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FIND YOUR FOCUS

Personal versus company presence

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FIND YOUR FOCUS

Inbound or outbound information

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GO TIME: Launch Your Account

www.twitter.com

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

Bio is critical!

Your elevator

pitch in 160

characters

Personal,

professional

photo; consistent

branding

Branding –

graphics;

geography; style

Customizable

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25Cushman & Wakefield | PICOR

BRAND YOURSELF: Best Practices

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26Cushman & Wakefield | PICOR

BRAND YOURSELF: Best Practices

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GO TIME: Launch Your Account

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READY TO TWEET?

LEARN

THE

LINGO!

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READY TO TWEET?

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TWITTER GLOSSARY: Hashtags

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TWITTER GLOSSARY: Hashtags

Remove the mystery!

Tweets with hashtags 55% more likely to

be ReTweeted ~ DanZarrella.com

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TWITTER GLOSSARY: Hashtags

All-time

Top 10

Hashtags

related to

#CRE

http://hashtagify.me

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TWITTER GLOSSARY: Hashtags

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TWEETING BASICS: Elements of great tweets

Easily

retweeted

(under 120

characters)Invites you in

Visual

Connects to

other Twitter

users

Hashtags for

location &

field

Event

hashtag

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TWEETING BASICS: Adding images & location

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TWEETING BASICS: Sharing links

…Then sell why it’s worth

clicking

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TWEETING BASICS: Find your voice

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TWEETING BASICS: Engage!

Mention…interact…

favorite…comment…

Join conversations…

retweet…thank…

give credit…

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TWEETING BASICS: Direct Message

• What? Private message to

one person, like a text

message

• Who? Anyone you follow

• When? Reason to take it

private – clarify, request info,

unclutter stream

DM

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TWEETING BASICS: Direct Message

• Where? web, mobile app

or text to 40404

• How? Either message or

“D @username…”

• Set alerts so you know

when you are messaged

to reply

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TWEETING BASICS: Sharing Content

A picture is

worth 1000

words…

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TWITTER DOs & DON’Ts

DO

• Know your audience

• Be consistent

• Engage – use alerts when

mentioned so you reply timely

• Be yourself

• Think before you tweet

Full presentation:

http://www.slideshare.net/BReuter/twitter-titans-rock-it-out

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TWITTER DOs & DON’Ts

DON’T

• Overly self promote

• Keep it online

• Overly automate

• Stray (far) from your strategy

(balance professional/personal)

• “Spew” listings

Full presentation:

http://www.slideshare.net/BReuter/twitter-titans-rock-it-out

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SIPPING FROM THE FIREHOSE

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SIPPING FROM THE FIREHOSE

Why a Dashboard?

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Why schedule?

Hootsuite

Tweetdeck

Bufferapp

SCHEDULING TOOLS

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SCHEDULING TOOLS

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Use your transit

commute or meeting wait

time to be productive

TAKE IT MOBILE

86% of Twitter

use is mobile

Source: Forbes

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MOBILE APPS

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SOURCING CONTENT

What do I tweet?!

• Original thought/perspective

• Retweet others’ posts

• Other sources

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SOURCING CONTENT: The Retweet or “RT”

• RT vs Quote

• Add value

• Give credit (RT or “via”)

• Make it fit (MT)

• Read links before you retweet!

• Edit hashtags

The Art of the CRE Retweet (LinkedIn)

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TWEETABLE SOURCES

• Posts/articles from others

• Your company/brand’s reports, research, press

releases

• Hiring/awards/announcements

• Industry/association news (CREW! CCIM, SIOR, law,

title, enviro, insurance – all have industry periodicals

• News/blogs/business journals

• Google alerts

• Flipboard app

• Relevant hashtags

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TWEETABLE SOURCES: Flipboard

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TWEETABLE SOURCES: Flipboard

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FINDING GREAT FOLLOWS

• Twitter’s “Discover”

• Twitter advanced search

• Who are your competitors following?

• Who are your followers following?

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RESOURCES

https://support.twitter.com/articles/215585-getting-started-with-twitter

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RESOURCES

https://business.twitter.com/basics

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RESOURCES

http://mashable.com/2012/06/05/twitter-for-beginners/

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RESOURCES

Setup your phone

“40404”

http://michaelhyatt.com/the-beginners-guide-to-twitter.html

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PARTING THOUGHTS…

Start small…

Be consistent…

Take it offline…

Be a giver…

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QUESTIONS