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Presented by Katie Skow
Skovi MarketingLos Angeles, CA
SKOVI Marketing is a company specializing in social media marketing. We create an effective social media presence using online platforms and campaigns that promote as well as compliment existing marketing.
Our offices are located in Los Angeles, California and clients include small and medium size companies in addition to Fortune 500 and non-profits.
b2c and b2b
Network within your industry
Build relationships
News
Post company updates
Search Engine Optimization
Create sales
More than 93% of the b2b companies said they use social media to market their businesses – a number just below their business-to-community counterparts (b2c).
Social Media Examiner study
Over 56% of b2b marketers acquired new business partnerships through social media
Nearly 60% of b2b marketers saw improved search rankings from their social efforts
b2b marketers are more able to gather marketplace insights from their social efforts
Relationship building – an extension of your business card.
Communications and content should also be focusing educating end consumers. ◦ Consumers are increasingly interested – what’s in my food?
Taking a proactive attitude towards discussion could actually benefit ingredient companies. ◦ Take control of the conversation and highlight the positive.
Don’t wait until the negative conversation comes along.
◦ Turn negative into positive
1. Understand your company’s marketing & sale plans
Social media should be an extension of your pre-existing marketing and sales.
2. Establish metrics for measuring results
Measure your success to identify leads & ROI
Examples: Cost per hard lead, soft lead, saleengagement, click, SEO, etc.
Sites like Google Analytics & Hootsuite can help
3. Research and identify social media platforms to help meet marketing & sales goals
-LinkedIn, Facebook, blogs, forums, industry platforms, Twitter, SlideShare, YouTube.
4. Build a plan- Get your sales and marketing teamsinvolved
5. Continuously create great content- Who will do this? In-house or outside agency?
Do your own market research, but consider these examples…
LinkedIn◦ Every business professional AND business should be on
◦ The food & beverage industries are heavily represented
◦ Top Google search
◦ Join industry groups: Food product development, seasoning companies, food service professionals network, grocery executive network, food service technology, restaurant associations, craft brewing networks, etc.
•Industry contacts•Food Expos•New Certifications•News•Network
Current LinkedIn discussion includes:Impact of government shutdown on brewing industry
•Ask questions•Join discussions
Upload your industry b2b powerpointpresentations to Slideshare.net
Excellent SEO opportunity
Industry communities & forums.
Be active – you’ll discover a world of opportunity. Online.
Ask questions. Answer questions.
Help others.
Become an industry leader.
Take your online world offline. Take your offline world online.
Don’t forget traditional marketing & sales.
Make a phone call.
Contact: Katie Skow katie@skovi.com
Follow me on Twitter (@KatieSkow)
Find me on LinkedIn (www.linkedin.com/in/katieskow)
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