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Background
• Taco Bell is an American chain of fast-food restaurants based in California since 1962.
Our Campaign and Goals
• “Taco Bell Fall Discount Campaign”
• Our goals are to expand the brand to 30% more new customers and increase 20% sales in East Lansing after our campaign.
Brand Awareness
Sales0
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NowAfter Campaign
Tools & TacticsOnline Social Media:
a) Blog
b) Facebook (10 millions followers)
c) Twitter (1.58 millions followers)
d) Instagram (0.6 millions followers)
Tools & Tactics
Inbound Marketing• Infographics, videos, and
publications to catch audiences
• The success of tracking traffic, campaigns, keywords, and other key metrics.
Tools & Tactics
Google AdWords• Set up any cost for each click. • effective, relevance, perfect targeting, and remarketing.
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