Facebook Marketing

Presented By:

Presented By:

Akmela Priya. M Charulatha. N

Ishwarya. M Kanmani. E

Creating a Facebook fan page is an

amazing way to promote your business,

build awareness for a cause, gather

support for your band, or to advertise in

a number of other ways.

FB Page Creation:

Navigate to the following URL in a new tab to create

your business page on Facebook:

https://www.facebook.com/pages/create.php

Choose from one of the following six classifications:

Local business or place

Artist, band, or public figure

Company, organization, or institution

Entertainment

Brand or product

Cause of community

https://www.facebook.com/WebMarketingTechniques

Landing URL’s/Tabs:

Fan Gate Page: URL:https://www.facebook.com/WebMarketingTechniques/app_190322544333196

FAQ Page:

URL:https://www.facebook.com/WebMarketingTechniques/app_340820536415

Event Page:

URL:https://www.facebook.com/WebMarketingTechniques/app_106171216118819

Facebook Ads

What are FB ads?

Facebook allows you to reach any segment of people,

anywhere, with a very short setup time. Anyone can create

a Facebook ad, whether it’s for a Facebook Page, Event,

App, other destination on Facebook, or your own website.

Ad Board Ads:

News Feed Ads : Page Like

News Feed Ads : Page Post Engagement

Ads @ Right Side

Optimized Bidding Rate

Power Editor

What is Power Editor ?

A free tool to replace & enhance the capabilities of the bulk up loader.

Features:

Custom Audience Look alike Audience Saved Audience Conversion Tracking Save time with bulk editing

News Feed Ad

Ads @ Right Side

Custom Audience:

General Ads: Right Side Sponsored Ads:

Center Sponsored Ads:

Domain Sponsored Ads:

General News Feeds

FB Offers

What are Face book Offers?

We can share discounts with our customers by posting

an offer on our Face book Page. When someone claims

an offer, they'll receive an email that they can show at

the Page's physical location to get the discount.

Face book Offers

Edge Rank

Face book Grid Tool

What is Face Book Grid Tool?

Images in your ads and sponsored stories should not

exceed more than 20% text in that image as per

advertising guidelines.

URL: https://www.facebook.com/ads/tools/text_overlay

Face Book Insights

Face book Insights

aggregates information

on the sharing and

engagement of website

links spread throughout

Face book. Website

owners can see

information for URLs

from their domains

through the Insights

Dashboard.

Face Book Admin Roles

Manager

Can manage admin roles, send messages

and create posts as the Page, create

adverts and view insights.

Content Creator

Can edit the Page, send messages and

create posts as the Page, create adverts

and view insights.

Moderator

Can respond to and delete comments on the

Page, send messages as the Page, create adverts

and view insights.

Advertiser

Can create adverts and view insights.

Insights Analyst

Can view insights.

Face Book –Social Plugins

Like Button

Let people share pages and content from your site back to their Face book profile with one click, so all their friends can read them.

Share Button

The Share button lets people add a personalized message to links before sharing on their timeline, in groups, or to their friends via a Face book Message.

Embedded Posts

Embedded Posts are a

simple way to put public

posts - by a Page or a person

on Facebook - into the

content of your web site or

web page. Only public posts

from Facebook Pages and

profiles can be embedded.

Send Button

The Send button lets

people privately send

content on your site to

one or more friends in

a Face book message,

to an email address, or

share it with a Face

book group.

Comments

The Comments box lets

people comment on content

on your site using their Face

book profile and shows this

activity to their friends in

news feed.

Follow Button

The Follow button lets

people subscribe to the

public updates of others

on Face book.