Extend your brand using social media

SSEBANDEKE ASHIRAFLEAD GDG MUBSEmail: askamulale@gmail.comwww.ashirafworld.blogspot.com

What is the best social media tool

Promote your brand with social media

Searchability Consistency Message

Searchability Search yourself

Searchability

What is your Goal (what do you see, what do you want to see)

If you don’t see yourself startStart creating content on the web

Build consistency

Usernames Avatar (cover photos and profile

photos) Bio Links should be similar

Message

Power of blogging Social media tone Email signature LinkedIn profile

Extend your brand

Leave comments Share links (share other people’s

links) Join Online conversation Like, Favourite or +1

Social media campaign

What is a campaign?A campaign is a marketing effort to

sell, promote, raise awareness

............to sell, promote, raise awareness

of WHAT?

What is a social media campaign?A social media campaign is marketing

“D” using social media

What is your D?

Share Back

The name and purpose of the campaign

Did you like the Campaign? What was the Campaign’s greatest

strength? What was the Campaign’s greatest

weakness? What would you do different? Ideal to steal?

CampaignEnd world famine

Small measurable GoalRaise enough money to feed 100 families

in Ayivu

Social Media strategy

Ask daily for donations on 3 sites Ask friends to share donor links with

5 people Share video about family in need Feature those that donate on blog

daily

Common metrics (stats)

Publish/posting Share/RetweetsFriends/Followers Referrals

(links to you)Subscriptions Activity/LikesComments/posts Surveys/Polls

Visits to pagesUnique visitsClick through rate

Use date ranges