Exeter PA Network - Business Breakfast 2016

#letstalkdigital

No Social Media!!!

20 mins!

5 Areas of Digital to Take Note of

1). The New Employee / Customer2). Standing Out Online3). Attracting Customers

4). Employee Engagement5). Banksy Bonus

The Rise of the YouTuber

4,908,576 subscribers • 349,515,420 views

7,376,939 subscribers • 829,433,481 views

9,920,949 subscribers • 946,861,280 views

10,079,850 subscribers • 675,172,769 views

10,079,850 subscribers • 675,172,769 views

Two Lessons

Lesson 1.

10,079,850 subscribers • 675,172,769 views

www.youtube.com/alastairbanks

Lesson 2.

The Rise of the Millennial

millennialmɪˈlɛnɪəl/noun

plural noun: millennialsa person reaching young adulthood around the year 2000.

How long do you spend online each day?

I'm online for my job and my downtime. I'm constantly connected, even down to my entertainment, it's all streamed

through Netflix, Now TV or Catch up channels. When I'm awake: I'm connected.

Can you imagine a world without the internet?

I can imagine it, but it would be a struggle!

Millennials turn to YouTube before Google

2. STANDING OUT

Industry Recognition / Thought Leadership

Better Contacts & Clients

Job Opportunities

Attracting Customers

Buyer personas are fictional, generalised representations of your ideal customers.

They help you understand your customers (and prospective customers) better, and

make it easier for you to tailor content to the specific needs, behaviours, and concerns of

different groups.

Bob

Lucy

These Two Personas Can be Male or Female

Using Content Marketing to Attract Customers

Getting your Content Out

Employee Engagement

Useful Tools

hootsuite.com

nuzzel.com

ifttt.com

https://twitter.twimg.com/ownthemoment

todoist.com

I want you to see me as your

“Trusted Digital Advisor”

Please connect with me:Blog: www.iambanksy.co.uk

YouTube: www.youtube.com/alastairbanks

Twitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66