Effectively Measuring and Improving Your Social Media Efforts

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A recent presentation for Social Media University-Milwaukee talking about various social media analytic tools one can use. Highlights include: - Start with Goals - Create Strategies - Set-up Analytics - Facebook Insights - Shoutlet - Google Analytics - Make Improvements

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Effectively Measuring(and Improving)

Your Social Media Efforts

Chris Graham, Digital Media SpecialistPotawatomi Bingo Casino

Step 1: Set Goals

Step 2: Outline Strategies

Step 3: Set-up Analytics

shoutlet.com

google.com/analytics

search “Google URL Builder”

Step 4: Make Changes

Based on Results

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