View
14
Download
0
Category
Preview:
Citation preview
Bank of Georgia: Establishing digital traditions in Georgia
More than a regular banking serviceBrand extension in a new dimensionShowing brand in a different way
#26May
Georgians don’t associate the country’s independence with themselves There is no big social activity or tradition of celebrationThe national flag is not in a wide usage
Engage audienceCreate a platformLet strangers become Secret SantasSend gifts all around the country
Secret Santa
Results
1,729,137 People reached
(Total number of People on Facebook 1,800,000
871,438 People engaged
Unique Conversion Rate: 37.2%
(Worldwide Average is 2.36%)
Total video views: 1,213,118 (2.3 years)
840DAYS
96%
Recommended