content curation by Karen Russell
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Slides without pictures for lecture on content curation --it's essentially an example of storyboarding and is based heavily on Donna Papacosta's curation presentation on YouTube
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- Not as boring as you probably think Content curation
- Content creation The solution to every problem. Right?
- Theres just one problem with that (insert picture of
overwhelmed person)
- Content curation Your solution to the content creation
problem
- What is content curation? The process of sorting through the
vast amounts of content on the web and presenting it in a
meaningful and organized way around a specific theme. Beth Kanter,
@kanter
- Curation Aggregation A content curator cherry picks the best
content that is important and relevant to share with their
community -- Beth Kanter
- Think playlist Content curation is like creating a music
playlist the job of content curator is highly personal and
individualistic Nancy Pekala, @nancypekal a
- The granddaddy of them all Buzzfeed
http://pando.com/2012/09/20/here-are-the-13-
most-viewed-buzzfeed-posts-ever-and-its-13-
best-reported-posts-too/
- Why is that useful? We are living in an era of content
abundance Beth Kanter Helps you keep up with the rapid flow of
information Donna Papacosta @DonnaPapacosta attention has become so
scare as to become as valuable as currency Robin Good, @RobinGood
its like drinking from a fire hose
- What to do And how to do it
- Step 1: strategy
- Planning What do you or your company want to accomplish? What
does your audience want or need? Focus your content area and select
platforms
- Curation contributes to content marketing objectives Sets
you/your company up as THE source for information about a niche
area Builds personal/brand awareness, gets you noticed by
influencers Attracts social links that influence SEO Keeps people
engaged with you/your brand Lee Odden, @leeodden
- Focus If youre throwing content at your followers and friends
on such a broad array of topics that it comes off as a jumbled
mess, theyll flee. Becky Gaylord
- Step 2: find great content
- What is great content? Evergreens they dont change rapidly and
can be planned in advance Tutorials Resource lists FAQS Images Adam
Vincenzini, @AdamVinc enzini Industry news Expert tips and how-
to/advice Presentations Case studies Book reviews Photographs,
videos Infographics Podcasts and webinars Donna Papacosta
- Where to find great content Subscribe to blogs and newsletters
Check traditional media daily Use Twitter lists Read LinkedIn Today
Set up and save relevant Twitter searches Subscribe to Twitter
lists Donna Papacosta
- Other places to find content Links people share with you on
Facebook, Twitter, Pinterest, Slideshare, other social sites
StumbleUpon, Reddit, Digg social sharing sites Real-time search
(like Social Mention) Competitor sites News release distribution
sites like PRNewswire or MarketwireReview
- Tools to try Newsle Feedly Factiva PostPost PearlTrees
Flipboard Scoop.it Paper.li Postplanner(Facebook)
- Step 3: organize
- Sorting through it all @cshirky (filter failure quote
here)
- Start with social bookmarking
- Be discerning Curate content that is of impeccable quality [it]
is a differentiator as a curator. Jay Baer, @jaybaer The object is
not to find as much information as possible and dump it on people,
it is to find the best of relevant content and to be discerning.
Donna Papacosta
- SEO reasons to be discerning http://youtu.be/o7sfUDr3w8I
- Step 4:
- 4 strategies to add value when curating Summarizing Quoting
Storyboarding Weaving together multiple pieces of content
Parallelizing Taking content that seems unrelated to the topical
focus and making comparisons to draw them together PawanDeshpande,@
TweetsfromPawan
- Keeping it ethical Draw from many sources Always include the
link to the original source Quote sparingly If reproducing some of
the content: Use a thumbnail, not the original photo/art Copy only
part of the text Add your own thoughts, opinions or ideas
PawanDeshpande
- Tools for sharing Twitter Tweet links Paper.li
- Tools for sharing Scoop.it Makes sharing a game Leaderboard
Comparison MyCommunity: suggestions of people to compare (compete)
with Silver and gold Level Up badges
- Tools for sharing Blogs, including Tumblr
- Tools for sharing Storify
https://storify.com/KarenRussell/red-and-black-or-
red-and-dead
- Still more tools for sharing Curata Scribit Compendium
- Tips Include share it buttons on your sites Always make sure
the link is included (especially Pinterest) It takes time and a
consistent presence Eventually people will learn to count on the
quality of the content you share
- Example: CMO.com Run by Adobe For chief marketing officers
- Example: Counterparties Reuters: finance news and
commentary
- A personal example
- Adding curation to the mix You cant win with *just*
curation
- Content curation doesnt stand alone Created Contributed Curated
Sites like The Huffington Post embrace the three-legged-stool
philosophy of creating some content, inviting visitors to
contribute some content, and gathering links and articles from the
web. Steve Rosenbaum, @magnify
- The 70/30 Rule Your content should be 70% of curated, 30%
branded . Todd Defren, @tdefren
- How often to share? Source: Heidi Cohen, @heidicohen
- Content curation is king graphic