Communications for impact in small nonprofits

Communications for Impact in Small NonprofitsMary Turck

@maryturck

maryturck@gmail.com

http://maryturck.wordpress.com

Your story

Don’t let the tail wag the dog!

• Story

• Strategy

So many tools!

Email blasts and newsletters *

E-Democracy, NextDoor, Yahoo groups *

Church bulletins, bulletin boards

Facebook - profiles, pages, groups *

Press releases *

Twitter, LinkedIn, Tumblr, WordPress …

Your web page *

Email blasts and e-newsletters

IdentityShare widgetsSubscribe optionVisualsRegular

How to send

Mail Chimp, Constant Contact, otherUnsubscribe optionContact info

On-line forums and groups

E-Democracy

NextDoor

Yahoo groups

Open Saint Paul

Facebook profile

Profile – you

Facebook page

Page – your organization

Facebook groups

Group – your staff, volunteers, project

Press releases

Creative Commons license, Some rights reserved by katerha

• Ready-to-publish story• Invitation to report a story• Information – not necessarily a story

Press releases

What not to do in a press release

Media contact lists

EditorsReportersBloggers

Allies, supporters

Writing your own story

Your web page

Pulling it all together:• About page• Social media info• Permalinks• Key staff and contact info• Media contacts• Press releases • Blogging? Creative Commons license, Some rights reserved by br1dotcom

Your blog

Creative Commons license, some rights reserved by

Blogging can be an easier way to add content to your web page

Blogging should be interesting.

Blogging can add more issue-oriented content.

Even more social media

Creative Commons license, Some rights reserved by Sean MacEntee

Connecting with online news media

Presented by Mary Turck@maryturck

maryturck@gmail.comhttp://maryturck.wordpress.com