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Generation Analysis
S p r i n g / S u m m e r 2 0 1 5
Shakila MartinAlex Ragains
1% of the population owns 40% of the planet’s wealth.
34,000 children die everyday from poverty and diseases.
50% of the population lives on less than $2 a day.
We know It’s wrong, but does it matter?
Catwalk Analysis
Key Color.
Inspiration of these colors are drawn from “cosmetic hues.” Light greys, dusty blues, with bursts of sunset tones.
Supe
r Fr
inge
.M
acro
Pat
ch.
Textile & Trim.S u m m e r / S p r i n g 2 0 1 5
Prints & Patterns.S u m m e r / S p r i n g 2 0 1 5
Huge overall influence from the 1970s through silhouettes and embellishments/ embroideries.
Key Looks.
Must Haves.Bo
hem
ian M
axi D
ress
.Tu
nic.
Romantic, bohemian dresses are cut from diaphanous material with lacey insets, while the tunics are bold silhouettes with buttons.
Trend Alert.Lig
ht a
s a Fe
athe
r.Sh
eer
Blis
s.
Generation Analysis
E x p e r i e nc e
E l e g a n c eG e n e r a t i o n XYouth in its natural
form. Showing that time is always a good thing. Looking into past trends and incorporating new age.
G e n e r a t i o n X
P r i n t s & Pa t t e r n s .
13-3920 TCX13-4111 TCX
11-0617 TCX 17-0627 TCX
Te x t i l e & Tr i m s .
Experience Elegance.
M u s t h a v e s .Ke y L o o k .
Reta i l S to resE x p e r i e n c e E l e g a n c e
G e n e r a t i o n X
AN
THR
OPO
LOG
IE
M o d e r n R e n a i s s a n c e
G e n e r a t i o n Y
Reliving history in a modern form. Gentleman like grunge with a twist of class and sophistication.
G e n e r a t i o n Y
12-5508 TCX 11-2511 TCX
19- 2024 TCX 19-4007 TCX
P r i n t s & p a t t e r n s .
M u s t H a v e s .
Modern Renaissance.
Re t a i l S t o r e sM o d e r n Re n a i s s a n c e
Generation Y
S i m p l y R i c hG e n e r a t i o n Z
With currently 11.8 million millennials living in US households with annual incomes exceeding $100,000, teens and young adults are redefining the luxury consumption landscape.
G e n e r a t i o n Z
16-1257, 12-4608 TCX15-2718, 15-6437 TCX
17-4027 TCX 19-0303, 11-0601 TCX
M u s t H a v e s .
Simply Rich.
Re t a i l S t o r e sS i m p l y R i c h
G e n e r a t i o n Z
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