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This session from #BOLOCON focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. You’ll want to understand these emerging trends to keep your company relevant, protect your interests, and potentially leverage them to grow your business.
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NEXT GENERATION SOCIAL MEDIA FOR AGENCIES
MY STORY
POP QUIZ
EMERGING TREND #1
Shilling and “selling out” are no longer seen as negative— they’re the norm.
#BOLOCON@firebelly
#BOLOCON@firebelly
Top Instagrammers and Viners make $$$ placing products in their photos & videos.
#BOLOCON@firebelly
Gen Y doesn’t sell out— they cash in. #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #2
Improved image recognition and logo detection.
#BOLOCON@firebelly
#BOLOCON@firebelly
Discover photos of a brand that a simple hashtag or text-based search would miss.
If you’re not using image recognition tools, you’re literally “missing the pictures.” #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #3
Battle for the back channel.
#BOLOCON@firebelly
#BOLOCON@firebelly
The back channel is big business, but a tricky place to reach consumers seeking “privacy.”
Snapchat Facebook Messenger
Instagram Direct
#BOLOCON@firebelly
EMERGING TREND #4
You gotta pay to play.
#BOLOCON@firebelly
#BOLOCON@firebelly
The free ride is coming to an end.
The new reality for brands on social media—you gotta pay to play. #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #5
The definition of engagement has shifted from “like & comments” to “clicks & sales.”
#BOLOCON@firebelly
#BOLOCON@firebelly
We want likes really means we want sales.
Brands say they want engagement, but they really want sales. #NextGenSocial
#BOLOCON@firebelly
EMERGING TREND #6
Simplified social sales experiences.
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Make purchases with a few taps.
#BOLOCON@firebelly
#BOLOCON@firebelly
Like2Buy by Curalate for Instagram
EMERGING TREND #7
Predictive marketing tools.
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Who doesn’t want a crystal ball?
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Analytical tools that simply share historical data are history. #NextGenSocial
#BOLOCON@firebelly
BE ON THE LOOK OUTwww.firebellymarketing.com
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