Blog content

blog content10 Tips on Creating Content People

Want to Read

#1 Ideas File

Keep ideas as they come to you. Jot down ideas on:

• Whiteboard• Excel Spreadsheet or Google Docs• A book with scribbled notes in it

#2 Seek inspiration

Find inspiration by following and reading other blogs.

Borrow ideas but don’t plagiarise as this scores poorly with search engines (and the person’s whose work you have nicked!)

#3 Ask your Audience

As your blog builds followers, ask your audience what they would like to read and why.

The response can be surprising, as much as it is challenging.

#4 Ask the Internet & Social Media

• As well as asking followers of your blog, ask your social media audience

• Use the ‘survey’ facility on Twitter to engage your followers by giving them three options on what to write on next, for example

#5 Expand your Best Content

• Choose the blog post that got most likes, shares and comments

• Expand on this – write Part 2 or expand a point from the main article

• Re-share the original article before you post the related content

#6 Follow trends or news stories

• When there is a news story or trend that can be linked to your business or blog matter, create something around it

• Be careful with controversial content – be ready to manage comments and discussion

#7 The Story so Far

• Personality is key to blog posts• Write an update on where your business

started – and where it is now• Talk about the pitfalls and hard lessons• Ask people to share their experiences too

#8 A ‘How to’ Guide

• It can be anything from ‘how to’ open a Twitter account to how to improve domain authority

• Clear, concise guides are popular

#9 Hire a Blog Writer

• From one-off posts to writing a series of articles, professional blog writers can create fantastic content from seemingly nothing…

#10 Interview someone

• Approach someone for an interview• Do this online or meet them personally• It can be a promotional piece or a hard-hitting

piece of online journalism• Often, interviews and content is mutually

beneficial

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