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Beyond Social Listening:
Insights That Power Decision-Making
Agenda
• Introduction• Deep Listening for Decision-Making• Panel Discussion• Q&A
#LunchNListen
Meet Alpha.She’s queen of the
social jungle.
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All-in-one social media platform helps brands listen, analyze,
engage & publish.
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Deep Listening for Decision-Making
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2/3More than
of U.S. consumers say social media influences
their shopping behavior.
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Social is no longer just a marketing channel.
New product ideas
Risk management
Audience insights
Competitive analysis
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It’s also a source of…
When you engage in deep listening,
good ideas come to you.
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What is deep listening?
Hint: It’s much more than just mentions!
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Are you reaching your the target audience?What DO they like?What DON’T they like?
What are they saying?
Who ARE you reaching?What are they saying?
What are your competitors doing?
Who are your influencers?#LunchNListen
Are you reaching your the target audience?What DO they like?What DON’T they like?
What are they saying?
Who ARE you reaching?What are they saying?
What are your competitors doing?
Who are our influencers?#LunchNListen
In a world full of noise, is your brand listening?
Deep listening means pulling from all relevant data sources.
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Positive SentimentNegative Sentiment
Deep listening also means monitoring the full conversation.
Great flight on United last night. Landed 30 minutes early. Was able to have dinner with the family. #HoneyImHome
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AUDIENCE
SENTIMENT
INFLUENCERS
COMPETITORS
How can you use deep listening to make important product and consumer decisions?
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Here’s how our panelists do it:
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Meet Our Panelists Our Panelists
William PetersenTheAudience
Katie HutchingsHeavenspot
Tom DoerrINK Agency
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Our Panelists
Director,Social Media andDigital Marketing
Listen. Learn. Evolve. Engage. • Create content and experiences that
make consumers want to engage with your brand.
• Be responsive and not reactive in community management.
• Stay current and stay relevant.
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Katie Hutchings
Our Panelists
Social media makes it possible to measure emotion.• The Dove Real Beauty Sketch campaign
changed the conversation around female beauty
• Coachella turned into a social conversation reaching 500 million people
• American Express engaged a completed untapped audience of 20 million people
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William Petersen
Vice President, Marketing and
Strategy
Our Panelists
Tom Doerr
Director, Digital Marketing
Start with assumptions, finish with data.• Sony tries to tip the balance by
engaging on-the-fence consumers• The Guardian News (UK) increases
millennial mobile traffic during general elections by 18%
• Which? helps change the way rail users get refunds with a social led petition
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Q&A
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Thank you!Additional Resources
Request a DemoSears Case Study How to Uncover New
Opportunities Using Social Data Ebook
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Curious About Tracx Social Media Software?
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