Bay to Ocean Writers Conference 2014 - Building a Writing Community

Building a Writing Community

Mindie Burgoyne | Bay to Ocean Writers Conference 2014

Why Build a Community?

Why Build a Community?

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Why Build a Community?

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Why Build a Community?

Ranked # 611,0897 Reviews – 5 *

Ranked # 618,0656 Reviews – 5* 3* 1*

The G.A.F. Principle

• Know Your Core Customer• Give Them MORE Than What They Expect• MAKE IT EASY

How Do I Start?

Know Core Customers

Find the Hole

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Goal Get people talking

Where are the Conversations?

• Groups• Blog Posts• Newsfeeds

• Forums• News

Use a platform where people talk back

• 3 Billion videos viewed daily

• 70% YT traffic is outside US

• 800 million Users monthly

• 2nd largest search engine

• Keep under 3 minutes

• Use the Description Fields

• Create a Channel

• Tie to a link – a product or back to your website.

You Tube Tips

• Demographic – 18 to 54 years

• 17 million users link to other platforms

• More videos uploaded in a month than 3 US Networks in 60 years

• 48 hours of video are uploaded every minute = 8 linear years of content daily

FACEBOOK The Granddaddy of all Social Media

• Robust Platform• Ease of Use• Portable• FREE• 1 Billion Users

Friends

PhotosVideo

GroupsNotes

Pages

Timeline

TickerApps

Network

INFO

Status

Comment

Facebook Pages

• A Page Serves the fans

• Meant to engage not preach

• Community involvement

• Niche focused

• Dependent on Engagement

• Boost Posts *****

• Think Like a PublisherLet’s take a Look!

11 Success Tips for Facebook Pages

• Post interesting content – What the fans want to read.• Post Content likely to be shared or commented on.• 1 Picture – with Headline and content is best for engaging• Don’t be afraid of controversy• Be personal, be interested, be grateful• Create a Facebook Page Ad for your Website• Highlight others – share others content• Use the Scheduler• Boost some posts• Have a contest• Answer comments

FACEBOOK MISTAKES

• Pushing Marketing Copy• Uninteresting Content• Not engaging – one way poster• Too many or too few posts• Dozens of pictures at once• Selfies please…. • Politics, Religion, Controversy

WEBSITE

Blog ---> Newspaper

Throw-away Content

Website is static

What’s the Conversation Today?

Every Conversation is a tentacle to draw into the main site

Blogging is Constant

BLOGS

Blogs – the Ultimate Conversation

TIME SAVERS

• Use Smart Phone as much as possible• Let everyone in your company use social media• Use a consolidator like Buffer or Social Oomph• Pick two platforms and stick with them. Use others little.• Move away from email.• Use Analytics – Statcounter, Google Analytics• Learn to use an image editor - Pixlr, PicMonkey• Spend 15 minutes in the morning – 15 minutes in the

evening.• The weekends are typically not big traffic times.

How doyouharnessthe power?

Engage

Fill The Hole

Contact Me!Mindie Burgoyne

5775 Charles Cannon RoadMarion Station, MD 21838

301.648.2010mindie@travelhag.com

WEBSITESwww.travelhag.com

www.WritingtheVision.comwww.thinplacestour.com

www.ChesapeakeGhostWalks.com

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