Bajaj Pulsar India Social Media Analysis Q4 2015

Bajaj Pulsar India

on Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Bajaj Pulsar India FB

Bajaj Pulsar India: Social Media Report

This report looks at how

Bajaj Pulsar Indiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Bajaj PulsarFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,680,168 124,228 7.98% IndiaMostly Young, Male and

Single

Bajaj Pulsar

Engagement Score Total Fan Posts

996 892

Total Posts General Sentiment

48 Neutral

Total Likes

1,903,283

Total Comments

17,317

Total Shares

51,362

Most Engaging Content Type

Brand News

Least Engaging Content Type

Ad Campaigns

Most Prolific Content Type

Brand News

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

1,480K

1,500K

1,520K

1,540K

1,560K

1,580K

1,600K

1,620K

1,640K

1,660K

1,680K

1,700K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

1,680,168

New Fans

124,228

Engagement

0

250

500

750

1,000

1,250

Bajaj Pulsar had an average engagement score of 996 and a highest of 1000.

Community Analysis

Bajaj Pulsar fans are mostly Young, Male and Single Bajaj Pulsar fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

97%

3%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

India

Bangladesh

Nepal

Colombia

Peru

United Arab Emirates

United States

Indonesia

Mexico

Congo

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

new Pulsar RS200 11

Stunt show timings 9

new Pulsar 7

4.30 pm 6

http://bit.ly/Pulsarmania 6

0%

100%

Brand Participation Brand Non Participation

96%

2%

2%

Posititve Negative Neutral

Brand Posts - Engagement

Bajaj Pulsar responded to 0 conversations generated by the 48 Posts they published.

Bajaj Pulsar receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

28-DEC-15, MON 7:44AM

Calling all PuslarManiacs! Tell us your biking adventure resolution for 2016 in the comment section ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 92,161 741 364 Positive

24-DEC-15, THU 7:30AM

Make the toughest terrains look effortlessly easy. #RideAnAdventure with the Pulsar AS150's Nitrox M ..

16-DEC-15, WED 6:30AM

Pulsarmaniacs rejoice! Your overwhelming love & support has helped the Pulsar RS200 bag the NDTV CNB ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 114,416553 474 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 190,513 1,256 1,489 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Bajaj Pulsar 234

bike 121

pulsar 116

bajaj 65

service 58

User Posts

0

5

10

15

20

25

30

35

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Bajaj Pulsar responded to 0 conversations generated by the 892 Posts fans published.

Bajaj Pulsar appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

0%

100%

Brand Participation Brand Non Participation

22%

6%

72%

Posititve Negative Neutral

Most of Bajaj Pulsar posts were around 'Event', and posts around 'Brand News' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14

0 200 400 600 800 1000 1200

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

In Bajaj Pulsar Posts about Automotive, Automotive Advice posts received the highest engagement.

In Bajaj Pulsar Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Automotive About General Happenings

0 1 2 3

0 100 200 300 400 500

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2

0 200 400 600

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 5 10 15

0 500 1000 1500

Whats YourAdventure Resolution

2016 Contest

Pulsar Mania

NDTV Car and BikeAwards 2016

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50

0 500 1000 1500

Whats Your AdventureResolution 2016

Contest

Pulsar Mania

NDTV Car and BikeAwards 2016

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

Bajaj PulsarTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

5,595 448 8.70% India

Bajaj Pulsar@my_pulsar

Engagement Score

368

Total Proactive Tweets

13

Favorites Total

78

Total Mention

65

Total Retweets

42

Most Engaging

#FearTheBlack

Most Recent

#FearTheBlack

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

5K

5K

5K

5K

5K

5K

6K

6K

6K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

5,595

New Followers

448

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

78

New Followees

0

Engagement

0

250

500

750

Bajaj Pulsar had an average engagement score of 368 and a highest of 668.

0

5

10

15

20

3-Oct 10-Oct 17-Oct 24-Oct 31-Oct 7-Nov 14-Nov 21-Nov 28-Nov

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

13 0

Watch the video to learn #GangSlang, the language of real bikers and

Ride an Adventure with your ga..

19-Nov-15, Thu 01:45AM

ENGMT. FAV. REPLIES RETWEETS

668 7 2 9

Top Engaging Tweets

Pulsar RS200 now available on a low EMI & an optional exchange offer. Limited period only.

https://..

There's so much to do and so many places to see. All you have to do

is #HitTheRoad https://t.co/IOj..

04-Dec-15, Fri 06:55AM

ENGMT. FAV. REPLIES RETWEETS

608 7 3 7

28-Nov-15, Sat 02:46AM

ENGMT. FAV. REPLIES RETWEETS

606 16 3 6

NO IMAGE NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 2 4 6 8 10 12 14

0 50 100 150 200 250 300 350 400 450

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 1 2

0 10 20 30 40 50 60 70 80

#betterride*

#india*

#rs200*

#pulsaras*

#cnbawards*

#viewerschoice*

#bikeoftheyear*

#pulsar*

#gangslang

#bajaj*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

2

4

6

8

10

12

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

betterride india rs200 pulsaras cnbawards

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800

#viewerschoice*

#rs200*

#bajaj*

#bikeoftheyear*

#pulsaras*

#gangslang

#cnbawards*

#pulsar*

#india*

#betterride*

Engagement Score

Hashtags - Engagement

Average Response Rate : 0.0%

0

1

2

3

4

5

6

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

0

2

4

6

8

10

12

14

16

18

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

1

2

3

4

5

6

7

8

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 42

-2

0

2

4

6

8

10

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 65

-1

0

1

2

3

4

5

6

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

BoschGlobal 121,182 2

Siddharth V Patankar 34,971 2

OVERDRIVE 32,060 1

Raghib Khan 20,376 1

Chaukanna Chor 10,399 1

TOP 5 INFLUENCERS

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