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Alpha Phi Omega Region II Regional Volunteer Conference in Hershey, PA. Discussion of personal brand, and understanding how social media can be used to support a brand and promote an organization.
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SOCIAL MEDIA AND APO - #LFS GOES VIRAL.
JACKIE VETRANO
ALPHA BETA XI SUNY GENESEO ‘13
@JACKIEVETRANO
WEB AND SOCIAL MEDIA COORDINATOR
GENESEE COMMUNITY COLLEGE
BRANDING – IT’S IMPORTANT.
What makes a brand?
Logo Colors Mission/vision Name Purpose Advertisements Unique attributes
consistency
@JACKIEVETRANO
ACTUALLY, IT’S MORE THAN THAT.
Branding is built by the things you can see.
Branding is supported by the association your customer makes with your brand.
consistency.
@JACKIEVETRANO
WHY IS CONSISTENCY SO IMPORTANT?
Strengthen your brand with one message
Eliminate the clutter and confusion
Increase brand recognition
Fast food: red and gold “swoosh” Snap, Crackle, Pop!
@JACKIEVETRANO
BUT JACKIE, WE’RE NOT A BUSINESS.
Everything has a brand (your chapter, section, region...)
Everyone has a brand (YOU.)
Social Media is a piece of it.
@JACKIEVETRANO
YOUR PERSONAL BRAND
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
DO:
Pick a name, stick with it.
Be you
Tell people about it
Google yourself (Google, News, Image)
First Name, Last Name, Current City First Name, Last Name, College First Name, Last Name, Past Cities First Name, Last Name, murder
@JACKIEVETRANO
BE CAREFUL:
Facebook status rants
Images
Posts by your friends
Hootsuite, TweetDeck, etc.
@JACKIEVETRANO
SOCIAL MEDIA REACH.
you
1st circle
2nd circle
3rd circle
@JACKIEVETRANO
YOUR CHAPTER, SECTION, & REGION
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
QUALITY OVER QUANTITY.
“I’m so much more willing to pledge Alpha Phi Omega because they have three social media channels, and [other organization] only has one.”
-- No one says this.
@JACKIEVETRANO
EXPECTATIONS OF SOCIAL MEDIA.
Fast response times
Social media doesn’t take off Photos, Videos, and other relevant
content
Important information (contact, location, etc.)
@JACKIEVETRANO
SOCIAL MEDIA AS A PROMOTIONAL TOOL Easy, consistent names to remember
@APO_Geneseo @BU_APO @APhiOZK APO at Clarkson Alpha Phi Omega, Fredonia
Find your place
Facebook – photos, statuses, video Twitter – 140 characters, photos, links YouTube – Videos Pinterest – Images, links LinkedIn – professional networking, statues, images, video,
links@JACKIEVETRANO
CONSISTENCY IS KEY
Logo
Colors
Font
Language
Resources:
apo.org/Support/DownloadFile/15 www.apor2.org/about/resources
@JACKIEVETRANO
SOCIAL MEDIA AS A PROMOTIONAL TOOL
Shout it from the rooftops – put it on everything
Rush Poster? Announcements? Your email signature?
Humans don’t like to read
Remember the expectations of social media
@JACKIEVETRANO
STAYING CONNECTED
Engage alumni early, and be active!
Use smart hashtags
Easy to remember (#APOR2VC) Short (give space for comments)
Secretary/other brother doing social media
Social Media is a responsibility Connect with your region, and nationally.
@JACKIEVETRANO
ALPHA ALPHA:UNIVERSITY OF ILLINOIS URBANA - CHAPAIGN
@JACKIEVETRANO
CHI: UCLA
@JACKIEVETRANO
ALPHA ZETA:UNIVERSITY OF KENTUCKY
@JACKIEVETRANO
WHAT ABOUT YOU?
@JACKIEVETRANO
QUESTIONS?Jackie Vetranojackievetrano@gmail.com
Web and Social Media CoordinatorGenesee Community College
@JACKIEVETRANO
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