All about LinkedIn for Business #sbIMPACT

Social Brilliance IMPACT!ALL ABOUT LINKEDIN

#sbIMPACT@ReadySetGrow @MelDepaol

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Hello!

Tracey Warren | @ReadySetGrow

Mel DePaoli | @MelDepaoli

#sbIMPACT@ReadySetGrow @MelDepaol

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Agenda & “Web-keeping”● Value of your profile

● Are you following and connected to the right people?

● Content and engagement techniques

● Homework!

Who uses LinkedIn?

● LinkedIn gets two new users every second.

● There are over 200 conversations occurring every minute on LinkedIn.

● LinkedIn is the source for white- collar professionals to network. Its users have a high-income

and are highly educated.

● 79% of users are over the age of 35.

Articles for your reference:

● LinkedIn is Becoming More Valuable to Businesses, Business Insider.

● How People Use LinkedIn, by MarketingProfs.

● LinkedIn User Portrait Statistic, by Online Social Media.

This may surprise you, but LinkedIn…● is not a sales pitch forum, but you can get a lot of sales from it

● is not a platform for direct selling

● is not something that you have someone “ghost” engage for you

● and, LinkedIn is not Facebook!

#sbIMPACT @ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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YOU!

Members-Only• Padlock icon next to the

group name.• Discussions will NOT appear

in search engines.• Discussions are visible to

members of the group only.

Open Groups• Discussions ARE searchable

by the search engines.• Discussions ARE visible to

anyone online.• Discussions can be shared

on other social networking sites.

What You Need to Know About Groups

LinkedIn’s Best Practices● Remember time zones!

● The best times to post are at the beginning or end of the work day.

● Keep your posts professionally relevant and post daily.

● Images get liked and shared, but don’t usually turn into business.

● Participate in Group discussions.

● Use SlideShare!

● Publish on Pulse.

#sbIMPACT @ReadySetGrow @MelDepaol

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Do You Need A Company Page?● Are you a one-man shop or do you have multiple employees?

● Company pages are passive, profiles are active.

● Regardless of your industry, we all are a H2H business.

● Company pages can run sponsored updates.

● And, they are very SEO friendly!

#sbIMPACT @ReadySetGrow @MelDepaol

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LIVE LinkedIn Demo

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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What are YOUR next steps?● Make sure your LinkedIn profile is up to date.

● Do you need to update your Headline?

● Commit to participating in 5 groups weekly.

● Use LinkedIn search to find prospects or people you would like to meet and get the conversation started.

● Post your questions in #sbIMPACT Facebook group so we can help you succeed.

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also encouraged

to provide feedback and to ask questions of others in the group.