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How To Enhance Your Marketing
with Social Media
Hill Country Trail RegionOctober 29, 2015
Get these slides here::http://sarahtpage.com/HillCountryWorkshop/
Facebook Stats
• Over 1.4 billion active users• Average user is connected to 70 pages• Smartphone mobile users check Facebook an
average of 14 times a day• 1.31 billion users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Composer
Pinned Post
Page Features
NEW! Facebook Call to Action Button
• Available call to action text includes:– Book Now– Contact Us– Use App– Play Game– Shop Now– Sign Up– Watch Video
NEW! Facebook Call to Action Button
NEW! Facebook Call to Action Button
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
When To Post
Organic Post Targeting
Organic Post Targeting
Organic Post Targeting
Organic Post Targeting
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Offers
Source: Facebook
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Best Practices
1. Develop a strategy
First, Some Questions
1. Can you describe your business/organization?2. What are your goals?
a. Generate salesb. Brand enthusiasm c. Loyalty
3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your “voice”)?8. How will you know when/if you’re successful?
Source: Jay Baer (http://convinceandconvert.com)
2. Stick to a schedule
• Check Facebook 3 times per day – no more than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes each time
• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each
• Source content (Google Alerts, etc.) – 10 minutes per day
Goal #1: Increase Engagement Measure: Likes, comments, shares, retweets, mentions, favorites Tools: Facebook Insights, Twitter Analytics, Hootsuite, Iconosquare,
Sprout Social Goal #2: Website Traffic
Measure: URL clicks and traffic from social media Tools: Shortened URL (bit.ly, owl.ly, goo.gl), Google Analytics
Goal #3: Increase Brand Awareness Measure: Follower growth rate, % change over time in followers,
sentiment, reach by region, clicks by region Tools: Hootsuite, Facebook Insights
Goal #4: Conversion Measure: Email subscribers, downloads, transactions/sales Tools: Google Analytics
What To Measure
Sources: BuildFire, Hootsuite, Social Media Examiner
3. Plan: Build and use a content calendar
4. Schedule posts in advance
Scheduling on Facebook
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2
Scheduling on Facebook
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3
Scheduling on Facebook
5
Scheduling on HootSuite
Scheduling on HootSuite
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2
Scheduling on HootSuite
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4
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Scheduling on HootSuite
Scheduling on HootSuite
Thank You!Questions?
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://sarahtpage.comsarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
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